Matrix Biolage VolumeBloom Aqua Gel Conditioner
Um condicionador nutritivo para cabelos macios e finos.
Restaurando o volume natural, o Biolage Volumebloom Aqua Gel Conditioner fortalece e dá volume ao cabelo fino. Formulado com tecnologias de gel de água, repare as pontas e dá corpo sem peso com uma fragrância fresca de mentol.
MATRIX, uma empresa líder em cuidados capilares profissionais e coloração de cabelo nos Estados Unidos, faz parte da Divisão de Produtos Profissionais da L'Oreal USA.
A Matrix foi fundada em 1980 pela equipe de cabeleireiros americanos, marido e mulher, Arnie e Sydell Miller. Antes de criar a Matrix, o Sr. Miller foi cabeleireiro por mais de 20 anos. O Sr. Miller decidiu tentar dirigir um tipo diferente de empresa em 1971, quando desenvolveu cílios aplicados individualmente. Ele formou uma empresa, a Ardell, para comercializar o produto para lojas e salões de beleza. Ardell acabou criando e vendendo um produto de coloração para o cabelo.
No final da década de 1970, o Sr. Miller percebeu que o mercado de varejo estava encolhendo e decidiu vender Ardell em 1980 para se concentrar na construção da Matrix, que comercializaria seus produtos apenas para compradores profissionais de cuidados com os cabelos.
“Senti que, para ter sucesso, precisava de mais foco. Escolhi o lado profissional porque conhecia o negócio e gostava mais ”, disse.
Os Millers queriam fornecer aos cabeleireiros uma gama abrangente de produtos que os ajudasse a expandir seus negócios e fornecesse os meios para tirar o máximo proveito de seu talento e criatividade.
Agora, mais de duas décadas depois, as ideias originais dos Millers ainda estão fortes e a Matrix está comprometida com o desenvolvimento do profissional de salão, oferecendo uma ampla gama de produtos para o cabelo, coloração e texturização incluindo: Biolage, Oil Wonders, Total Results, COLORINSIDER , SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth e Style Wave.
O objetivo da marca é de construir e unir a maior e mais bem treinada comunidade global de cabeleireiros, alimentada por inspiração expressiva, produtos e serviços descomplicados para todos. Mais fortes juntos.
O compromisso é minimizar nosso impacto no planeta, desde nossos escritórios e salões até o dia a dia de nossos consumidores.
Juntos podemos causar um impacto. É por isso que prometemos que cada nova fórmula lançada será mais limpa, cada embalagem será otimizada em plástico reciclado ou menos plástico, e cada vez que lançarmos merchandising devemos perguntar se precisamos ou podemos reciclá-lo.
Fine Hair and Volume.
Fine and Straight Hair: Natural Tips for Added Volume
Natural is best for your fine hair. Start by turning away from conventional shampoos and conditioners, replacing them with gentler products that respect the hair fiber and preferably are 100% natural.
Also, remember that the more you wash them, the more you attack them, and the more they get damaged. Very frequent shampoos tend to weaken the hair, making it thinner, more brittle, and less likely to grow well. Space out washes as much as possible, using dry shampoos if necessary!
Avoid heat, which dries and weakens the hair. Limit drying with a hair dryer in favor of ultra-absorbent towels; it's best to let it air dry. Avoid using irons or straighteners and prefer heatless techniques that are equally effective.
Do not brush your hair when it's wet! When wet, the hair becomes elastic. Combing elongates and damages the hair fiber, which, once dry, becomes thinner and more brittle.
Lastly, always detangle starting from the bottom and working your way up. The opposite increases the number of knots and breaks more hair, making it thinner and less voluminous. Prefer a horn or wooden comb, much less aggressive than conventional brushes.
What Natural Ingredients to Choose for Fine Hair?
• Vegetable Oils
To maximize their benefits, use vegetable oils once a week, mixed with other ingredients in a homemade mask (leave for 30 minutes to 2 hours) or directly in an oil bath, to be kept as long as possible before washing.
• Castor Oil
Also known as castor oil, it is known to promote growth and make hair thicker, and therefore, more voluminous.
• Olive Oil
Ultra-moisturizing, strengthens the hair fiber, leaving the hair shiny and silky. Less fragile, they will be much more beautiful.
• Avocado Oil
Packed with vitamins, promotes hair growth, and makes it stronger and healthier.
Powders
Like oils, vegetable or mineral powders are very interesting active ingredients for hair and are easily incorporated into hair masks. However, be careful not to use them more than once a week to avoid suffocating already weakened hair.
• Spirulina
Limits hair loss and promotes keratin synthesis, thus improving the nature of the hair fiber.
• Neutral Henna
Ideal for naturally thickening hair, it also brings flexibility, lightness, density, and volume.
• Clay
Densifies the hair lastingly. Choose green for oily hair, pink or white for normal to dry hair.
Ideal Recipe Especially for Fine Hair
Once a week, perform the following treatment:
- 1 natural yogurt at room temperature (provides hydration)
- 1 tbsp of active ingredients of your choice: clay, spirulina, or henna
- ½ tsp. vegetable oil: choose castor, olive, or avocado
Apply to dry hair, wrap it all in a plastic cap, and leave it on for 30 minutes to 2 hours before rinsing and washing your hair.
Just admire the result!
Conditioner
What is a Hair Conditioner and What Is Its Purpose?
A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.
How to Choose Your Conditioner?
Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.
What Conditioner for Dry Hair?
Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.
What Conditioner for Oily Hair?
Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.
What Conditioner for Normal Hair?
If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.
Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.