Adequada para todas as idades, tons de pele e sexos, nossa marca de maquilhagem profissional lança novas tendências nos bastidores nas semanas de moda ao redor do mundo. Hoje, o M · A · C significa muito para seus milhões de seguidores em todo o mundo. Aqui está a história desse fenômeno global.

A Make-Up Art Cosmetics é originária de Toronto, Canadá. Frustrado com os resultados ruins que os cosméticos davam nas fotografias, o maquilhador e fotógrafo Frank Toskan e o dono do salão de beleza Frank Angelo decidiram criar sua própria maquilhagem. Eles começaram fazendo cosméticos em suas cozinhas e vendendo-os diretamente em suas salas para outros maquilhadores, bem como para modelos e fotógrafos. Logo estilistas e editores de moda aderiram ao movimento. Graças às críticas positivas recebidas em várias revistas e a um florescente boca a boca, a dupla logo conseguiu abrir uma esquina MA C em uma loja de departamentos de Toronto em março de 1984.

A dupla optou por uma abordagem prática e chique, apresentando seus produtos em potes pretos, diferenciando-se assim dos habituais compactos em pó. Enquanto naquela época as maiores marcas de maquilhagem eram principalmente especializadas em cuidados com a pele, a M · A · C se diferenciava por se posicionar como a referência máxima em cores. Maquilhadores profissionais estiveram de plantão na esquina, inédito no setor! Entre os produtos M A C mais populares, um batom fosco de tonalidade vermelha intensa ganhou fama graças ao seu uso em uma sessão de fotos da então estrela em ascensão Madonna, que também foi vista mais tarde com uma camiseta M A C.

A empresa conquistou o setor ao oferecer uma ampla gama de produtos que alia design urbano e elegância. A M · A · C também se destacou na gestão de cantos. Para impulsionar as vendas, a marca não recorreu às tradicionais técnicas promocionais e preferiu confiar na integridade de sua linha de produtos cuidadosamente elaborada. Um toque de excesso também foi adicionado à imagem da marca. Ao colocar a individualidade e a auto-expressão em destaque acima de tudo, a empresa trouxe um toque de ostentação e drama para as lojas e cantos geralmente elegantes.

Em 1994, quando o HIV e a AIDS se espalharam rapidamente por todo o planeta, o M · A · C nomeou as organizações que lutam contra essas doenças como beneficiárias de suas instituições de caridade. Foi assim que o Fundo M · A · C AIDS foi criado. Até o momento, a campanha VIVA GLAM arrecadou mais de $ 400 milhões para a luta contra o HIV e AIDS, graças ao apoio de porta-vozes renomados como Lady Gaga, Pamela Anderson e Nicki Minaj.

Membro do Grupo Estée Lauder desde 1994, a M · A · C atualmente vende seus produtos em mais de 90 países ao redor do mundo. A empresa, que continua comprometida com o desenvolvimento de novas categorias e novos produtos, oferece mais de 50 coleções por ano e, assim, atende a demanda de clientes individuais e maquilhadores profissionais.

M · A · C colaborou com muitas figuras admiradas da cultura popular, arte e moda, incluindo Rihanna, Lorde, Proenza Schouler, The Rocky Horror Picture Show e Brooke Shields. Essas contribuições permitem reforçar a reputação do M · A · C tanto com seus novos seguidores quanto com os da primeira hora. Nossos maquilhadores profissionais trabalharam com grandes nomes como Prabal Gurung ou Vivienne Westwood nos bastidores em mais de 200 desfiles de semanas de moda em todo o mundo. Graças a esta forte presença, estamos sempre na vanguarda das novas tendências globais de beleza.

Face Makeup Remover

How to Choose Your Makeup Remover?

Between micellar water, gel, milk, oil, or wipes, it's hard to know which makeup remover to use. What if we choose one that's good for our skin?

Oily, combination, and/or blemished skin

The most common mistake with oily skin is wanting to clean it deeply. This often leads to irritation, as the stratum corneum of the epidermis needs lipids. If your skin is producing too much sebum or is prone to imperfections, avoid alkaline soaps to prevent "stripping" and aggressing the skin. Choose a gentle cleansing gel or a foaming rinse treatment that contains purifying agents to fight bacteria (copper, zinc, etc.) and anti-inflammatory ingredients. The more severe the acne, the more dehydrated the skin. This water loss is also often the case for combination skin, whose cheeks can be particularly dry. In this case, according to your needs, alternate once or twice a week with micellar water specially designed for sensitive skin.

Sensitive and/or reactive skin

These skins are easily attacked by cosmetics and cleaning products. Therefore, you should opt for ultra-soft formulas and, if possible, replacement textures that avoid contact with water (and lime) and do not attack the skin. In terms of texture, cleansing emulsions, milks, or micellar solutions with minimalist formulas will be favorable. Limit the ingredients in the makeup remover: no dyes, few or no preservatives, no fragrance.

Normal skin

If you are lucky enough to have normal skin, you don't necessarily need to pay attention to dehydration, blemishes, or irritation. The makeup remover product then plays almost only its role as a cleanser: it eliminates impurities accumulated on the skin during the day, sebum, sweat, or even flaking cells. Makeup and impurities are generally "lipophilic," that is, soluble in a fatty substance. This texture nourishes and removes makeup without aggressing while retaining particles and impurities. However, be careful when choosing a cleansing oil with suitable ingredients. Always prefer a gentle and skin-friendly cleanser.

Dry or very dry skin

Milk is the best ally for dry skin. To treat this skin problem, it is better to opt for overly fatty care, such as milk or synthetic detergent, soap-free foam cleaner. Another possibility? Micellar solution enriched with moisturizing agents. In the case of atopic skin, the choice will be more restrictive. A very good option is products with a pH close to that of the skin. Like sensitive skin, choose formulas with a minimum of ingredients.


Instead of twice, once

Be aware that it is essential to remove makeup from your face at night and perform a complete cleanse, whether you are wearing makeup or not. Overnight, the skin continues to secrete sebum, cells will flake, etc. So you have to clean your face again. However, the ritual will be shorter (no need to strain your eyes, you probably don't use mascara when you wake up). A floral water, a gentle lotion, or micellar water may be sufficient.

Eyes, a separate area

The eyes deserve special attention. First, because their fragility requires the use of a non-aggressive formula. So mascara requires a suitable texture. Biphasic makeup removers that contain oil and are shaken before use do not contain surfactants. Place a cotton swab soaked in the closed eye for about thirty seconds and make very delicate small downward movements, without rubbing the eyes and eyelashes (this is the best way to weaken and damage them).

How to Remove Makeup?

Remove makeup with oil or milk with your fingertips. There is no gentler gesture for the skin. Give up disposable cotton in favor of washable cotton squares. If you have sensitive skin, you will love the bamboo version. Besides being much softer and skin-friendly, they are also better for the planet. Do not use wipes daily. You should only use them in a very exceptional way, for example, when going out on weekends. Be careful to choose them with a mild formula, with few preservatives.

Facial Care

Types of Women's Facial Cosmetics: Importance of Skin Care

Caring for the skin on the face is an essential part of any woman's beauty routine. With a wide variety of cosmetics available in the market, it's important to understand the different types of products for the face and how they can benefit the health and appearance of the skin. In this article, we will explore the various types of facial cosmetics for women and highlight the importance of proper skin care.

1. Facial Cleansing:

The first step in an effective facial care routine is proper skin cleansing. Facial cleansing products, such as soaps, gels, and foams, gently remove impurities, excess oil, and dead cells. This helps keep pores clean, preventing acne and allowing the skin to breathe.

2. Toners and Astringents:

Toners and astringents complement facial cleansing by removing any remaining residue and balancing the skin's pH. They help minimize the appearance of pores, reduce excess oil, and prepare the skin for subsequent treatments.

3. Moisturizers:

Moisturizers are essential for keeping the skin on the face hydrated and healthy. There are different types of moisturizers, such as creams, lotions, and gels, formulated to meet the specific needs of each skin type. They provide moisture, restore the skin's protective barrier, and help prevent dehydration and premature aging.

4. Sunscreen:

Sunscreen is one of the most important cosmetics for women's faces. It protects the skin from the harmful UV rays of the sun, preventing damage, spots, premature aging, and reducing the risk of skin cancer. It is essential to choose a sunscreen suitable for the skin type and apply it daily, even on cloudy days or during indoor activities.

5. Specific Treatments:

There are various specific treatments for the face that address individual concerns such as acne, wrinkles, spots, sagging, or sensitivity. These treatments may include serums, facial masks, gentle exfoliants, anti-aging creams, brighteners, and more. It's important to choose products suitable for the skin type and follow the usage instructions.

The Importance of Caring for the Skin:

Caring for the skin on the face is fundamental to maintaining a healthy and radiant appearance. In addition to improving self-confidence and self-esteem, proper facial care helps prevent issues such as acne, premature aging, spots, sensitivity, and other unwanted conditions. Here are some points that highlight the importance of caring for the skin on the face:

1. Skin Health: A consistent facial care routine helps maintain skin health by strengthening its protective barrier and promoting cell renewal. This contributes to skin that is more resistant to damage, infections, and irritations.

2. Prevention of Sun Damage: Excessive exposure to UV rays can lead to skin damage, such as sunburn, dark spots, wrinkles, and even skin cancer. Regular use of sunscreen helps protect the skin from the harmful effects of the sun, preserving its health and beauty.

3. Hydration and Nutrition: The skin on the face needs adequate hydration to maintain its elasticity, smoothness, and glow. Moisturizers provide the necessary moisture to the skin, preventing dryness and peeling. Additionally, many facial products contain nourishing ingredients that help nourish and revitalize the skin.

4. Prevention of Premature Aging: Signs of aging, such as wrinkles, fine lines, and sagging, can be minimized with a proper facial care routine. The use of anti-aging products, such as creams and serums, helps keep the skin firm, smooth, and youthful-looking for a longer time.

5. Self-Esteem and Well-Being: Caring for the skin on the face goes beyond physical benefits. Healthy and well-cared-for skin can boost a woman's self-esteem and confidence. Feeling good about one's appearance contributes to emotional and mental well-being.

Conclusion:

The different types of cosmetics for the face offer a variety of benefits for women's skin. From proper cleansing to sunscreen and specific treatments, each product plays an important role in maintaining the health and beauty of the skin. Caring for the skin on the face is not just a matter of aesthetics but also of health and well-being. Therefore, it is essential to develop a consistent facial care routine and choose products suitable for your skin type. This way, you will be investing in healthy, radiant skin with a rejuvenated appearance for many years.

Cosmetics for Women

What is natural or not in cosmetics?

There seems to be confusion between petrochemical synthesis products and toxicity, especially when it comes to cosmetics. Here are some keys to better understand.
In recent years, there has been an awareness of the composition and impact of what we consume every day, also around the cosmetics industry and the substances used.

Chemical or natural?

Often, this tension arises from a dichotomy between "chemical products" and "natural products," with the latter being presented as better.
However, there is a nuance to be observed because saying "chemical" does not necessarily mean harmful, toxic, or controversial!

"Chemical Products" What exactly is a chemical product in cosmetics?

It is a generic term that does not mean much from a scientific point of view. This expression is often used by the general public to designate a synthetic product or, in a broader sense, something that has undergone a transformation by humans. However, chemical reactions also occur in contact with various natural products that are not processed. For example, by mixing lemon and chalk (which is limestone), you can get CO2!
What is a synthetic product? Chemical synthesis involves creating molecules by assembling already existing products, usually derived from petrochemicals. The creation processes can vary from heating to extracting molecules to alter their biological characteristics, assembling them differently.
However, we have synthetic compounds that do not use petrochemicals, such as silicones, which are created quite differently.

Why use synthetic substances in cosmetics?

Use of synthetic substances to diversify the sensory experience
Synthetic substances are used to obtain a variety of textures, fragrances, colors, and detergents (cleaning action) in cosmetic products. It is also necessary to preserve the products. Indeed, until now, chemists do not have natural preservatives as effective as synthetic preservatives. A natural preservative can prevent the proliferation of bacteria, fungi, and yeasts for only 1 to 2 months at most, especially if the cosmetic product is solid. It is much more complicated for creams and liquids.

Use of synthetic substances in an economic and ecological approach

There is also an economic and ecological imperative because cultivating natural actives is expensive and can lead to waste, such as cultivating entire fields of avocados to extract oil. It will consume a lot of water, while an avocado-based active will consume less energy and be easily reproducible. It is also for this reason that chemists strive to isolate molecules responsible for benefits and reproduce them to achieve maximum efficiency. For example, the flavonoids found in the Ginkgo Biloba tree drain and activate microcirculation, and that's what we consumers find in eye creams! And that, without cultivating entire forests.

Synthetic compounds that cannot be replaced by natural compounds

By unanimity, young people answered "no": certain products cannot be reproduced by natural active ingredients. I quote, for example, emulsification - that's why natural shampoo does not foam. Similarly, the touch brought by silicone does not exist naturally. Otherwise, that's why organic labels Ecocert and Cosmebio currently tolerate 5 synthetic preservatives. A large part of synthetic ingredients are derived from natural ones that have been used. Therefore, you can find equivalent products, but they will necessarily be less potent than the concentrated version and more expensive.

Is it not possible to go 100% natural on a large scale?

Admitting that 100% natural includes natural and naturally derived ingredients, it is possible, but these products will not keep well, and this is a concern when offering them to consumers. Certified natural or organic products can advertise compositions with 97 or 99% natural because the only synthetic compounds are preservatives. On the other hand, for certain products like oils, chemists add vitamin E (tocopherol)! Conclusion: the natural way to make your own product at home does not cause problems, but on an industrial scale, it is more complicated.

"Ingredients of natural origin" and organic ingredients

What does "ingredients of natural origin" mean?
An ingredient of natural origin has undergone a modification and is not in the same state as it came out of the plant or mineral from which it comes. This is the case, for example, for ingredients obtained by fermentation, such as hyaluronic acid, obtained from yeasts to which chemists add chemicals.
The same goes for soap, obtained through a saponification process.
Are certain ingredients not of natural origin?
Yes, some ingredients are not of natural origin: their origin is purely petrochemical. This is the case for vaseline and mineral oils.

Are organic ingredients really better?

Currently available studies show that untreated plants that had to defend themselves against the environment to grow are more loaded with nutrients, so they are considered good. Organic production also respects the environment more, as you can imagine.
When we add to this an organic certification in the final product, it is a guarantee of rigor with controls throughout the production chain.
In the certification process of an organic product, we audit the entire chain of products, i.e., we start from the farmer who grows his olives to the brand that sells the product to the consumer.
With all these players, we will check whether the regulations (in organic farming for olives and oil) and standards (Ecocert or Cosmos since 2017 for the cosmetics part) are well respected.
For example: no environmentally toxic cleaning product is used to clean manufacturing tanks, etc.
These labels ensure the absence of controversial substances.
Note that some certifications work differently; therefore, discover the specifications of those that interest you!

Toxic and controversial substances

What is a controversial substance?
Ah, finally, we address the subject of the famous controversial substances. These ingredients have been the subject of studies that seem to indicate they may pose a risk to consumer health. The problem is that there is no consensus in the scientific community; therefore, some advocate not using them while others call for more studies. Meanwhile, these ingredients are sometimes replaced by others, compared to which science really does not move away because they were recently invented. An example is paraben. Parabens (there are several types) have been disapproved because a study links the presence of certain parabens to breast cancer in rats.
As no one else bought products with parabens, laboratories decided to replace it with MIT (MethylIsoThiazolinone), another very powerful preservative.
And unlucky, MIT is not really good, as evidenced, it is now banned. However,  no one knew among consumers.
This example is one of the reasons that explain why compositions are not systematically changed in case of unproven suspicion.

How to recognize dangerous substances in the composition of a cosmetic?

This question remains complex.
First, there is European regulation as the first filter; this legislation prohibits ingredients when health risks are demonstrated. If products from non-EU countries contain a prohibited ingredient, it will be the first warning sign.
Moreover, the same study conducted by an independent laboratory is often interpreted differently.
The goal of consuming as much natural products as possible is just the first step because not everything is available in a natural state, and natural is not synonymous with safety.
Natural often means "inert to health" for people, and that is not true. On the contrary, there are cancer drugs developed from plant active ingredients, proving, if necessary, that nature is very potent.
All this to say that zero risk does not exist, and it is not due to laboratories' bad intentions, but also because we move very quickly and do not always have perspective on everything.

Cosmetics

Introduction to Cosmetics

Cosmetics are non-medicinal substances and preparations intended to come into contact with different surface parts of the human body (e.g., epidermis, teeth, nails, hair, lips, etc.) with the goal of minimal risk. They do not act in depth and are not essential for the proper functioning of the body. Instead, they are reserved for body care, beauty, and cleanliness, with their sole purpose being to cleanse, beautify, protect, and perfume the body.

It's important not to confuse cosmetics with cosmetic: cosmetics refer to the world of skincare, all techniques, processes, and products used for beautification, while cosmetic is the product itself.

To Use or Not to Use Cosmetics?

Cosmetics come in various forms (gels, creams, emulsions, lotions, etc.) and serve the purpose of well-being without acting as medicines. All cosmetics have a roughly similar composition, consisting of excipients, active substances, and additives.

• Excipient: It allows the active substance to act where it should. Common excipients include water, oils, and alcohol, with natural alternatives like sweet almond, avocado, or shea butter. Silicones, on the other hand, are synthetic excipients.
• Active Substance: Gives the cosmetic "care" properties and is not the most significant substance in terms of product quantity. Examples include zinc, vitamins, clay, and various fruits and vegetables.
• Additive: Enhances and stimulates the cosmetic's action. Cosmetic additives include preservatives, antioxidants, colorants, and adjuvants for coloring, perfuming, foaming, etc.

Cosmetics include:

• Hygiene products for the body, such as toothpaste, shower gel, shampoo, deodorant.
• Skin products, often in cream form, like anti-wrinkle cream, day and night cream, lip balm, face mask, etc.
• Hair products, directly applied to the hair, such as conditioner, hair spray, gel, dyes.
• Makeup products, predominantly used by women, including mascara, eyeliner, gloss, foundation, blush, lipstick, nail polish, self-tanner.
• Perfume, cologne, and toilet water.
• Sunscreen products to protect the skin from UV rays, like sunscreens, post-exposure lotions, and creams.
• Shaving and depilatory products, such as shaving foam, post-shave foam, and depilatory cream.
• Bath and shower preparations, such as bath salts, foaming bath, and bath oil.

Not considered cosmetics:

• Food products, as cosmetics cannot be consumed.
• Medicines or drugs, as cosmetics do not have curative properties.

Cosmetics and Their History:

The earliest use of cosmetics dates back almost as far as humanity. Prehistoric people produced body paints from mineral sources mixed with fatty substances.

In ancient times, civilizations like the Egyptians, Babylonians, and Hebrews used cosmetics for magical, medical, and ritualistic purposes, including body and face paints, oils, perfumes, and ointments.

During the Middle Ages, cosmetics were primarily used to represent the Western feminine ideal of pale skin and rosy cheeks, but these products were only available to the wealthy.

In the 18th century, cosmetics became more accessible to all social classes, and the consumption of perfumes increased during the Renaissance. However, awareness grew about certain cosmetic ingredients like lead, which could harm the skin or even lead to death.

Since the 20th century, with industrialization, cosmetics have become more diverse and affordable, often made with synthetic or petroleum-derived ingredients.

Today, cosmetics are used for personal satisfaction, to feel beautiful and confident. Men are increasingly using cosmetics, and they are used across all generations for various purposes, from baby care to anti-aging creams for the elderly.

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