Foi em 1935 que Armand Petitjean lançou a marca com o seu nome bem francês "Lancôme". Para começar, a marca dedica-se aos perfumes com o lançamento de 5 produtos durante a Exposição Universal de Bruxelas. Armand Petitjean escolhe como emblemas a rosa (para o perfume), o querubim (para a maquilhagem) e a flor de lótus (para o cuidado). A marca Lancôme teria a origem de seu nome em Lancosme, um castelo localizado no Indre na região central.

Em 1961, Armand Petitjean fils substituiu seu pai e continuou a desenvolver a marca por um período muito curto, uma vez que vendeu Lancôme para a L'Oréal em 1964. Desde 1964, Lancôme faz parte do grupo L'Oréal dentro da Divisão de Produtos de Luxo. A gigante dos cosméticos fez da marca seu emblema principal e a imagem de uma certa beldade francesa.
Ao longo dos anos, a marca lançou muitos produtos e cuidados para a pele na vanguarda da inovação científica, produtos para a pele que se tornaram indispensáveis ??como Advanced Génifique ou Absolue L’Extrait. A casa Lancôme perpetua uma certa ideia de luxo francês. Por muitas décadas, a marca se cercou dos melhores embaixadores da Lancôme. Mulheres de beleza assumida, singulares e sempre livres. Mulheres que marcam seu tempo, seja Isabella Rosselini, o mito fundador da feminilidade de Lancôme para gerações de mulheres e até hoje, mas também Penélope Cruz, Kate Winslet, Julia Roberts, Lupita Nyong'o ou Lily Collins e Alma Jodorowsky que promovem a marca em todo o mundo. Mulheres próximas, livres, comprometidas, que cultivam sua felicidade como arte de viver, com seriedade e leveza, tão inspiradas quanto inspiradoras. Em 2014, "La vie est belle" foi o perfume feminino mais vendido na França (5,3% do mercado) e assim destronou o perfume J'Adore de Dior, até então líder na França.

Em 2015 os 80 anos foram motivo de muitas festividades. Começando com um filme que revela um compêndio surrealista do glamour atual do que é Lancôme. Um belo livro também publicado pela Editions du Regard, disponível em uma seleção de livrarias ao redor do mundo a partir de março. Festas e edições limitadas também foram presentes. Graças à Lancôme, o ano 2015 foi um dos mais belos.

Coffrets and Palettes

How to Choose the Right Makeup Palette?

Makeup palettes are endless. Here's how to choose one that best suits all your beauty desires.

The makeup palette offers many advantages, including the possibility of creating an original and different makeup look every morning by playing with the various colors it offers. However, to make the most of it, choose one that fits your beauty budget and is ideal for you.

Mini-Palettes: Enhancing Beauty

If you don't want to change your makeup habits but still want to enhance them without making mistakes, opt for mini makeup palettes. Affordable and offering a variation of a few shades of the same color, they allow you to enrich the color gradient of your favorite eyeshadow without confusing the tone combination.

For example, if brown is your favorite color, the mini-palette offers lighter or darker shades to shade your makeup, as well as bronze or white tones to structure the makeup around your eyes. Some palettes even offer bolder color combinations, such as a mix of blue, brown, or gold for an original makeup look, providing a good color coordination.

The Classic Palette: Glamorous and Creative Makeup

Are you adventurous and very creative? Opt for the classic makeup palette, which can go up to a hundred colors, offering a variety of shades to test original makeup looks from the most classic to the rarest.

However, some conditions are essential before falling in love with these dreamy palettes. To avoid abandoning most of these colors, it is necessary to have some prior experience with makeup and have a bit advanced knowledge to combine the shades without making mistakes! Another tip is to think about the use you will give them. If you travel a lot, there are large retractable palettes, making them more practical to pack in your travel bags.

Themed Palettes

Do you love themed palettes for parties, weddings, or work?

Some palettes offer a variety of colors, ideal for specific events. Specifically chosen for each occasion, you can achieve the perfect makeup with ease and without a headache. Some palettes teach you how to achieve a certain type of makeup, providing the ideal tools, for example, to get deep eyes or a professional smoky look. These palettes combine the originality of classic palettes and guide you like mini-palettes with targeted colors. It's an excellent option for those who are not sure if they can develop their own original makeups but want to change their beauty care habits.

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.