A história de Lacoste começa com a história de uma aposta. Aquela que o lendário tenista René Lacoste conclui com Allan H. Muhr, então capitão da equipa francesa de tênis na Copa Davis de 1923. O que está em jogo? Deixe o segundo dar a primeira mala de couro de crocodilo se ganhar a partida. Combinado.
O vencedor, o tenista conhecido por nunca dar folga aos adversários, ficará com um apelido que já se tornou lendário: o crocodilo. Na verdade, seu amigo e ilustrador Robert George chegou a fazer para ele um desenho do famoso réptil, o mesmo que estaria bordado no blazer que ele usava nas quadras de tênis.

Alguns anos depois, René Lacoste tinha uma série de camisas de algodão produzidas em uma malha respirável, supostamente para tornar o calor das quadras do outro lado do Atlântico suportável. Em 1933, cortou as mangas compridas, considerando-as totalmente inadequadas para a prática do tênis: nasceu o Polo e iniciou-se uma nova (pequena) revolução têxtil.
Após a Segunda Guerra Mundial, o crescimento dos pequenos negócios se acelerou e a camisa pólo foi diminuindo gradativamente em versões em cores vibrantes ou com listras gráficas.
Os anos 60 serão de diversificação com a chegada de calções, calçado desportivo, relógios mas também perfumes, em colaboração com Jean Patou, todos dirigidos aos amantes do sportswear chique, mas também ao golfe e aos profissionais do golfe. tênis, o mercado francês e também o mercado internacional.
Em seu auge na década de 1980, no entanto, a estética preppy caiu em desuso na década seguinte, despencando as vendas da famosa marca de crocodilo, que foi adquirida pela moda urbana. Na França, o jogging e a banana Lacoste tornaram-se então os símbolos da predileção de toda uma geração socialmente estigmatizada, que se empenharia em democratizar uma marca até agora reservada a uma certa elite privilegiada.
Em 2000, houve uma mudança de rumo: a Lacoste deu uma guinada de 360 ​​graus com a nomeação de um novo diretor artístico e não qualquer: Christophe Lemaire, que apresentou o primeiro desfile da marca esportiva dois anos depois.
Uma colaboração frutífera, à qual sucedeu Felipe Oliveira Baptista, que assumiu as rédeas da casa em 2010. Pronto-a-vestir urbano, acessórios de moda, roupas esportivas, uniformes e equipamentos esportivos: a Lacoste hoje se destaca como um padrão de chique não convencional . Oito anos depois, o designer português saiu de casa e confiou a casa à talentosa designer britânica Louise Trotter. O início de um novo capítulo.

Sua peça icônica? A camisa pólo, claro, confeccionada em algodão petit piqué, que a marca apelidou de L.12.12: L para Lacoste, 1 para o petit piqué de algodão, 2 para o modelo de manga curta e 12 para o número de versões apresentadas. . Com o clássico pequeno crocodilo bordado, esta é uma das primeiras vezes que uma marca aparece numa peça de roupa.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.