IT Cosmetics: Beleza e Inovação para a sua Rotina de Cuidados e Maquilhagem

No mundo em constante evolução da beleza e dos cuidados com a pele, a marca IT Cosmetics tem-se destacado como uma força a ser reconhecida. Fundada por Jamie Kern Lima, uma ex-jornalista de televisão, a IT Cosmetics rapidamente conquistou o coração de muitos em Portugal e em todo o mundo. Neste artigo, exploraremos a história da marca, os seus produtos icónicos de cuidados com a pele e maquilhagem, e por que ela se tornou uma referência em beleza.

História da IT Cosmetics:

A jornada da IT Cosmetics começou com um objetivo simples: criar produtos de maquilhagem e cuidados com a pele que proporcionassem resultados reais. Jamie Kern Lima, após lutar com problemas de pele, decidiu criar produtos que fossem eficazes e, ao mesmo tempo, cuidassem da pele. Em 2008, a marca foi lançada e, desde então, tem sido sinónimo de inovação e qualidade.

Compromisso com a Pele Saudável:

O que diferencia a IT Cosmetics é o compromisso com a saúde da pele. Muitos dos seus produtos são formulados com ingredientes cuidadosamente selecionados para melhorar a pele, ao mesmo tempo em que proporcionam uma cobertura impecável. A inclusão de ingredientes como ácido hialurónico e colagénio em suas bases e produtos para a pele demonstra esse compromisso.

Produtos Icónicos de Maquilhagem:

1. Your Skin But Better CC+ Cream:
   Este produto tornou-se um verdadeiro queridinho. Com proteção solar SPF 50+ e uma fórmula que corrige, ilumina e protege a pele, é um must-have para qualquer entusiasta de beleza.
2. Bye Bye Under Eye Concealer:
   Um corretor que faz maravilhas para disfarçar olheiras e imperfeições. Sua fórmula de alta cobertura é perfeita para um olhar radiante.
3. Superhero Mascara:
   Esta máscara de pestanas proporciona volume e alongamento incríveis, dando um toque dramático ao olhar.
4. Je Ne Sais Quoi Lip Treatment:
   Um bálsamo labial que realça a cor natural dos lábios e proporciona hidratação profunda.

Sustentabilidade e Ética:

Além de focar na qualidade dos produtos, a IT Cosmetics também se preocupa com a sustentabilidade e a ética. A marca está comprometida em reduzir o seu impacto ambiental e é cruelty-free, o que significa que nenhum dos seus produtos é testado em animais.

Conclusão:

A IT Cosmetics destacou-se como uma marca de beleza que combina eficácia com cuidado com a pele e maquilhagem de alta qualidade. A sua história inspiradora e produtos icónicos a tornaram uma escolha popular entre os amantes da beleza em Portugal e em todo o mundo.

Compact Foundation

How to Choose the Right Foundation?

Finding the right makeup products that suit your skin type or discovering colors that complement your skin tone is not always easy. When looking for a foundation, should you choose a liquid or compact texture? Do you need to use loose powder? Get makeup tips on foundations and how to choose them. Find all the answers to your questions here.

1. Choosing Texture Based on Your Skin Type

This is the first question to ask when looking for a foundation!

Dry Skin

For dry or sensitive skin, opt for a hydrating and skin-friendly foundation. A fluid foundation, whether liquid or creamy, like the Perfect Matte Foundation SB Make-Up, can provide a smooth and moisturizing base. Its creamy texture will even out your complexion, even if you have minor imperfections like diffuse redness on the cheeks.

Oily Skin

Choose a compact foundation for oily skin. It may be thick, but it covers imperfections well, such as acne, and lasts all day, even with excess sebum. The following professional foundations are thick and can be easily stretched, avoiding a too thick layer.

Normal or Combination Skin

This skin type supports both compact and fluid foundations. You're in luck! You can choose the texture you prefer. Remember to set the compact foundation with loose powder.

Mature Skin

Opt for a foundation that smoothens fine lines and wrinkles around the eyes or mouth. We recommend choosing a powder foundation with a fine texture, such as a mineral foundation.

2. Choosing the Right Color for Your Foundation

Regardless of the texture of your foundation, whether it's fluid or compact, choosing the right color is crucial. The foundation color should be identical or nearly identical to your skin color. If your skin tends to be orange, choose an orange-toned foundation. If your skin tends to be rosy, choose a slightly rosy foundation. Match your foundation to your skin tone – light for fair skin and not darker, and vice versa for dark skin. If testing the foundation is challenging, refer to the color chart.

How to Apply Foundation?

Work your foundation before applying it to your skin. Regardless of the texture of your foundation, always place a small amount of foundation on the back of your hand and work it with a sponge or foundation brush. The heat from your hand "softens" the foundation, making it easier to apply, especially if it's a compact foundation. Start by placing a few dots of foundation on the forehead, cheeks, and chin. Then, spread the foundation from the forehead to the bottom of the face, finishing under the chin, passing through the eyelids, around the eyes, and around the mouth. If you've chosen the right color for your foundation, there should be no traces of makeup! Feel free to apply foundation on the eyelids to enhance your makeup. You can use your fingers or a slightly pointed sponge to help shape small areas, such as the inner corner of the eye or the wings of the nose.

Accessories to Choose for Proper Foundation Application

Accessories to facilitate foundation application:

• The Pro Foundation Brush for ultra-professional application.
• The round foundation brush helps not to apply too much material on your skin, as you should place the fluid foundation in the small hole intended for this purpose.
• The bell sponge is a sponge with a small point and curves to facilitate its passage on the skin, in small hollow areas like the wings of the nose or the inner corner of the eye, and rounded areas like the cheeks and chin.
• The blender sponge is a simplified bell sponge. Its role is to blur the foundation in large areas of the face, such as the forehead or cheeks.
• The silicone sponge allows you to apply a thicker foundation and, therefore, more coverage because it does not absorb the foundation and deposits the entire amount taken from the skin.
• The triangular foam sponge is an ultra-professional sponge. Larger than the other sponges, it allows for faster application!

Having a Perfect, Well-Unified, and Natural Complexion: What to Use and How to Apply It?

Some tips for a very natural complexion:

• Test your foundation before buying it or seek advice from the seller.
• Apply your foundation to clean skin, to protect your skin and after applying makeup. If using a compact foundation, don't forget the powder.
• In summer, opt for a slightly golden or sandy foundation for a tan complexion.
• Never apply too much foundation on your face, as it would mark your skin and harden your facial features.
• Use a concealer if you have dark circles or spots to conceal.
• For the evening, if you want a more sophisticated look, use a compact foundation.

Face

10 Makeup Tips for a Perfect Look

Makeup is an art that can enhance natural beauty and boost the confidence of any woman. With the right techniques and products, achieving a flawless look for any occasion is possible. In this article, we share 10 essential makeup tips that will help you achieve professional results and highlight your best version.

1. Prep Your Skin:

Before starting your makeup, properly prep your skin. Cleanse your face with a product suitable for your skin type and apply a facial moisturizer to ensure a smooth and hydrated base.

2. Use a Primer:

Primer is a powerful ally for long-lasting makeup. It helps minimize the appearance of pores, smooth fine lines, and provides a uniform surface for foundation application.

3. Choose the Right Foundation:

Find a foundation that matches your skin tone and type. It's important to apply the foundation evenly, using a sponge, brush, or your fingers. Ensure to blend the product well to avoid demarcation lines.

4. Conceal Imperfections:

To conceal dark circles, blemishes, or imperfections, use a concealer for dark circles and a high-coverage concealer. Apply these products only where needed and blend well for a natural finish.

5. Accentuate Your Eyebrows:

Well-defined eyebrows can transform the face. Use an eyebrow pencil or eyebrow shadow to fill in gaps and shape your eyebrows. Brush them with a dedicated brush for a polished finish.

6. Enhance Your Eyes:

Use eye shadows to highlight the color and shape of your eyes. Choose colors that complement your skin tone and enhance your natural beauty. Use an eye primer before applying eyeshadow to increase longevity and intensify colors.

7. Line Your Eyes:

Eyeliner can be used to create different styles and enhance the shape of your eyes. Try liquid eyeliners, gel liners, or pencils to create different effects, such as a precise thin line or a smoky look.

8. Apply Mascara:

Mascara is essential for adding volume and length to your lashes. Apply it from root to tip, making zigzag movements to avoid clumps. If you desire an even more dramatic effect, consider using false eyelashes.

9. Blush and Highlighter:

Blush adds color and life to the apples of your cheeks. Choose a shade that suits your skin tone and apply it lightly, blending well for a natural effect. Highlighter can be applied to high points of the face, such as the cheekbones, brow bone, and nose bridge, to enhance skin luminosity.

10. Finish with Lipstick:

Lipstick is the final touch to complete your makeup. Choose a color that suits the occasion and your personal style. Hydrate your lips well before applying lipstick and use a lip liner to define the contour and prevent smudging.

Conclusion:

With these 10 makeup tips, you are ready to create amazing looks and highlight your unique beauty. Remember to practice and experiment with different techniques and products to discover what works best for you. Makeup is a form of personal expression, so have fun and feel confident in your own skin.

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.

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