Goldwell Creative Texture Roughman 4
Goldwell: com paixão por cabelos bonitos.
Compartilhamos sua paixão por cabelos bonitos. Nós pensamos estilista. Aqui estão as mensagens comunicadas pela marca Goldwell aos cabeleireiros deste mundo. E essas mensagens também são entendidas fora dos profissionais. O portfólio de produtos Goldwell está dividido em vários setores: Color, Care, Styling e Smoothing (para cabelos leves e macios). Descubra produtos como Lagoom Jam, Ultra Volume ou Just Smooth.
Goldwell: uma marca de Kaō
Goldwell agora é propriedade da empresa japonesa KAO, que opera em 22 países com 10 marcas e emprega mais de 3.500 pessoas.
As raízes de Goldwell remontam ao ano de 1948. Foi neste ano que Erich Dotter, que na verdade era um vendedor de têxteis, fundou a Goldwell Fabrikate em Darmstadt (Alemanha) e produziu produtos de tratamento avançado exclusivamente para cabeleireiros. Em 1958, a empresa se expandiu pela primeira vez no exterior, para a Grã-Bretanha. E em 1979 ela cruzou o Atlântico para o Canadá. Os Estados Unidos seguiram o exemplo em 1982. A parceria com a KAO começou em 1989. A KAO então possuía 75% da Goldwell. Essa porcentagem aumentou para 100% em 1994.
Uma das empresas modelo do ponto de vista ético no mundo
Em março de 2015, a KAO foi nomeada uma das empresas mais eticamente exemplares do mundo pela 9ª vez consecutiva. A inovação e a sustentabilidade andam de mãos dadas na KAO. Trabalhamos para entender e reduzir o impacto ambiental de nossas atividades empresariais ao longo do ciclo produtivo, escreve a empresa sobre o tema sustentabilidade. Isso também se aplica à marca Goldwell.
Bem-vindo ao mundo dos produtos Goldwell
Entre as linhas de produtos Goldwell, existem, por exemplo, produtos de cuidado Kerasilk. A Goldwell atua aqui com tecnologias exclusivas de pesquisas próprias e oferece produtos com preciosos princípios ativos que atuam ativamente na estrutura do cabelo. Uma linha de produtos como o Kerasilk Control é usada para controlar o formato dos cabelos rebeldes e torná-los sedosos e macios.
O sistema de coloração ultra chique da Goldwell é uma linha de colorações de cabelo. Oferece camuflagem 100% dos cabelos grisalhos e proporciona "cores brilhantes intensamente luminosas". A linha de produtos Dualsenses também é bastante conhecida. Inclui, por exemplo, os produtos Color e Color Extra Rich para cabelos coloridos, bem como produtos de cuidado para cabelos ondulados e cacheados. Descubra os produtos Goldwell aqui
Pomada,Cera e Gel
Choosing the Best Hair Styling Products for Men
Choosing the Best Product to Style Your Hair: Wax, Gel, Pomade, Hair Spray?
If women perfectly navigate the hair product department, the same cannot always be said for men. Wax, gel, styling pomade? There's something for everyone, but choosing among these products can be challenging. However, to look well-groomed with perfect hair and beard, you shouldn't randomly pick your products. Don't assume that what works for your friends or colleagues will work for you! Your hair is unique!
To help you navigate the array of products for your hair and style, follow this guide.
Different Types of Men's Hair Styling Products
When focusing on styling products, you'll find wax, foam, pomade, powder, styling cream, clay, hair spray, gel, styling spray, and volumizing spray. Note that using hairspray won't yield the same result as styling foam. To choose, define the effect you want on your hair.
1- Wax for Holding and Remodeling Hair
If beard balm (also called wax) has been around for a short time, styling wax has been in the market for many years. If you don't like the result with styling gel, you can use styling wax. This product helps discipline your strands. It's more suitable for short hair and not recommended for fine, voluminous hair with strands going in all directions. For long hair, controlling frizz with styling wax can be challenging. Choose a wax with a composition that suits your preference. For a more natural look, opt for a wax based on mineral wax.
2- Hair Gel for Styling
If you want well-sculpted or sleek hair, you can use styling gel. Ideal for fixing your hair, styling gel allows you to create a variety of hairstyles. It may give a "wet" look even when dry. While some products in this category offer shine and volume, gel is not very popular as it can give a cardboard-like effect and be sticky. Use it with caution as frequent use can damage your hair, similar to conditioner. Suitable for all hair types, particularly recommended for short or medium-length straight hair.
3- Pomade for Smoothing and Shining
Pomade allows for a sophisticated hairstyle with smooth, shiny, and "natural" hair. It's known for adding shine and good hold. Choose a pomade with quality components for better results. Recommended for straight, medium-length hair.
4- Styling Spray for Hairstyles
Styling spray or fixing spray is often confused with hairspray. These two styling products provide similar results, but spray should be applied before styling. Excessive use can damage your hair, so use it in moderation. Styling spray is recommended for any hair type.
5- Styling Mousse for Shaping and Adding Volume
Styling mousse adds volume and redefines curls. It provides a light hold for a natural and airy appearance. Suitable for all hair types, particularly recommended for men with fine hair for a volumizing effect. Apply on wet hair for best results.
6- Styling Cream for Hair Maintenance
Styling cream or creamy balm is ideal for hair care, providing hydration and nourishment without adding volume. It helps control frizz and highlights curls. Suitable for short to medium-long hair, normal to dry hair, and particularly recommended for those with very dry hair.
7- Modeling Clay for Hold and Volume
Clay is absorbent and fixing, providing structure and a natural matte finish. It adds volume, making hair appear thicker. Suitable for medium to long straight hair. Use with caution to avoid excessive shine.
Is This Product Suitable for Your Hair?
Some styling products may produce similar effects, but the results of a styling cream may differ from modeling clay. If you know your hair type and its properties, you can choose the most suitable product. If unsure, conduct a test using two products for one to two weeks each and observe the results. It's advisable not to use two styling products simultaneously.
>Hair finishers
The Different Types of Hair Finishers: The Importance of Using Them
When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.
1. Fixing Spray:
The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.
2. Hair Serum:
Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.
3. Hair Oil:
Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.
4. Mousse:
Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.
5. Wax or Pomade:
Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.
The Importance of Using Hair Finishers
1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.
2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.
3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.
4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.
5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.
Conclusion:
Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.
