Armani, uma marca resolutamente italiana

Armani é uma marca com um vasto universo que expressa seu know-how em muitos campos, como costura, perfumaria, cosméticos e joias. Cada uma de suas peças é carregada com o universo mediterrâneo e italiano. Assim, Armani é uma espécie de porta principal de luxo dos valores de seu país e da elegância italiana em todo o mundo. Concentre-se em sua história e valores.
De volta à história da Armani

Armani é uma marca que nasceu em Milão em 1975. Inicialmente, era exclusivamente uma casa especializada em roupas masculinas prontas para vestir. Imediatamente, suas peças de alta costura foram um grande sucesso. Eles foram particularmente apreciados por sua criatividade. A partir de então, Armani decidiu recusar seu conhecimento no guarda-roupa feminino. Alguns anos depois, em 1981, a Armani também decidiu fazer peças de costura mais jovens e casuais. Estes são agrupados sob o nome Emporio Armani. Ao mesmo tempo, no início dos anos 80, a Armani lançou uma empresa de perfumes, em colaboração com o grupo L'Oréal.

O estilo dos perfumes Armani

Imediatamente, Armani decidiu fazer um perfume masculino e uma fragrância feminina. Esses dois sucos foram o início de uma longa série de muitos sucessos. Os perfumes Armani são, como todas as outras peças da marca, muito marcados pelo mundo mediterrâneo. Ambos são elegantes, mas dinâmicos, revelando a multidão de personalidades de homens e mulheres. Todo mundo parece capaz de se encontrar na perfumaria Armani, e é assim que a marca italiana se tornou o maior grupo de luxo do planeta.

Além de suas roupas, Giorgio Armani cria perfumes: em 1982, o primeiro é sobriamente intitulado "Armani, o perfume"; em 1992, Gio, que se tornará um clássico e, em 2000, Mania.

Giorgio Armani, com seu estilo discreto, mas reconhecível, é um designer de moda que conquistou mulheres em todo o mundo.

Além das tendências, ele impôs sua visão de elegância, sabendo mais do que qualquer outra combinação de atemporalidade e modernidade.

Suas fragrâncias oferecem um suplemento de alma, ao mesmo tempo dominado e sutil, pessoal e discreto. Seus perfumes revelam sem esconder a natureza humana.

Giorgio Armani é reconhecido pela extrema atenção prestada na busca de materiais sobrepostos, facetados para serem ainda mais sublimados.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.