A marca de cosméticos Estée Lauder não tem 100 anos, mas conseguiu o feito de deixar sua marca na história da beleza com suas muitas inovações e revoluções

Enquanto as mulheres sempre gostaram de cuidar dela - do Egito Antigo ao Renascimento e aos Anos 20, a beleza tem sido uma questão de maquilhagem. Blush, delineador, batom ... os produtos de maquilhagem que conhecemos hoje têm uma longa história para contar, o que certamente não é o caso dos produtos para a pele. Sim, os cremes diurnos, seruns, contornos oculares e máscaras que usamos diariamente chegaram muito mais tarde, basta aprender a rotina de cuidados de nossas avós para perceber que nada nada disso existia. Foi em meados do século passado, na década de 1950, que surgiram no mercado os primeiros socorros técnicos e específicos, uma pequena revolução que é comumente atribuída à americana Estée Lauder.
Foi em Nova York que Josephine Esther Mentzer cresceu no início do século XX, uma menina nascida de pai tchecoslovaco e mãe húngara. Antes de se interessar pela beleza, é pela comédia que a jovem desenvolve uma paixão. Felizmente para nós, ela abandonou o teatro alguns anos depois: "Eu queria ver meu nome no topo do pôster, mas estava pronta para sacrificar esse sonho para ter meu nome em uma jarra de creme", explica ela em lembrando como ela descobriu o mundo cosmético. Surpreendida pelo ritual de sua mãe e iniciada na arte da composição por seu tio químico, era realmente muito jovem que ela caiu na panela e descobriu um amor pelo mundo da beleza
Em 1946, Estée Lauder - casada desde 1930 com Joseph Lauder - criou sua própria marca com o lançamento de uma loção, creme e limpador facial, que promoveu em toda a Nova York diretamente a clientes em salões de beleza. Após longos esforços, ela consegue convidar sua marca para as prateleiras da Saks Fifth Avenue e impulsiona seu lançamento oferecendo aos clientes fiéis da loja de departamentos um presente para cada compra. Uma pequena revolução que será retomada para se tornar o que sabemos hoje: amostras. Foi em 1953 que sua linha homônima experimentou um pico de notoriedade, com o zumbido causado pelo lançamento de seu primeiro perfume e a campanha nua que o acompanhou. Mais tarde será dito que ela pulverizou seu suco Youth-Dew no chão de uma loja de departamentos para promovê-lo, enquanto lutava para vendê-lo.
Não contente por ter estado na linha da frente com sua campanha de enxofre e o desenvolvimento de seu primeiro tratamento premium (gastar cem dólares em um produto de beleza era então inconcebível; mas Estée Lauder conseguiu lembrar às mulheres que 'eles só têm uma pele), a mulher de negócios aborda as coleções. Em 1962, ela inventou notavelmente o conceito de coleção de maquilhagem, imaginada de acordo com as estações do ano. Uma novidade no setor, que permite que você se renove regularmente e tenha uma oferta em constante evolução. O sucesso de Estée Lauder estava no auge, e ela abriu seu próprio laboratório nos anos seguintes, um local de pesquisa, experimentação e desenvolvimento para todos os produtos que deseja oferecer às mulheres. Em particular, ela criou o primeiro serum no mercado em 1982, o Advanced Night Repair essencial formulado com ácido hialurônico.
Hoje, apesar do desaparecimento de seu fundador em 2003, a marca Estée Lauder está mais forte do que nunca, energizada pela constante inovação e comunicação perfeitamente orquestrada. Com seu exército de musas estelares (Gwyneth Paltrow, Eva Mendes, Constance Jablonski ou Kendall Jenner fazem parte dele), fotografada pelos maiores nomes da indústria, Estée Lauder conseguiu evoluir com o tempo, transformar sua imagem não muito maduro e obsoleto para desenvolver sua clientela e perpetuar sua marca. Tão estimada e influente quanto a maquiadora Charlotte Tilbury, Josephine Esther Lauder conseguiu dar uma contribuição notável à história da beleza; e quando foi escrito por mais de 2000 anos, podemos realmente dizer que isso é um feito ...

Concealers

All You Need to Know About Skin Concealer Colors

Skin concealers in various colors have taken over our beauty spaces. Whether it's purple, green, orange, yellow, what are they for and how should they be used to avoid looking artificial?

Redness, dark circles, scars, pimples, brown spots, so many small imperfections to be corrected. Here are some tips to master corrective makeup!

What Are Skin Concealers?

Skin concealers are used to camouflage small blemishes on the skin that manifest in colors, such as dark circles, redness, or even brown spots.

The goal is to conceal skin imperfections using colors that are complementary to the color of the problem, i.e., those that are opposite to them on the color wheel. For example, red-green, yellow-purple, blue-orange. This way, defects are neutralized, softened, and hidden as the color is canceled out.

Color Code for Skin Concealers

To have a perfect appearance, hide all the small imperfections, and be a beauty queen without exaggerating, you must use and master color correction.
It is practiced before applying the foundation, unlike concealer, which is applied afterward to avoid looking like a green, pink, yellow, or orange carrot!

Salmon Pink
•    This slightly orange shade is perfect for camouflaging the blue of dark circles, especially on light skin tones.
•    Application: choose a concealer with a fluid texture and apply it with a small brush or sponge to reach the inner corner of the eye. Then apply the usual concealer to even out the eyelid and brighten the look.


Green
•    Cancels out the red color of an inflamed pimple, irritated nose, or rosacea. Whatever the imperfection, work gently to not increase its visibility.
•    Application: to camouflage a pimple, take a small green concealer with a thin brush and deposit the product on the spot. You can also use a correction stick. For more extensive redness, tap the concealer with your finger, without rubbing.


Orange
•    It is the shade that brings radiance to dark skin.
•    Application: as a base (apricot), all over the face, to restore light and radiance to faces marked by lack of sun. In a more localized way, an apricot or coral concealer camouflages dark circles on the skin.


Pink
•    Ideal for brightening light skin (dull and gray). For this, we can use a pink foundation all over the face.
•    Application: to bring instant light, apply pink concealer to the center of the face (forehead, cheeks, nose, and chin).


Yellow
•    Yellow concealer brightens the dark color of blemishes, blurs dark circles, and blueish imperfections. It also allows illuminating certain complexions.


Purple
•    Ideal for Asian skins or those tending to become yellow.
•    Application: To give more shine to the face and illuminate it, you can apply a purple skin foundation on the high points of the face.

Face

10 Makeup Tips for a Perfect Look

Makeup is an art that can enhance natural beauty and boost the confidence of any woman. With the right techniques and products, achieving a flawless look for any occasion is possible. In this article, we share 10 essential makeup tips that will help you achieve professional results and highlight your best version.

1. Prep Your Skin:

Before starting your makeup, properly prep your skin. Cleanse your face with a product suitable for your skin type and apply a facial moisturizer to ensure a smooth and hydrated base.

2. Use a Primer:

Primer is a powerful ally for long-lasting makeup. It helps minimize the appearance of pores, smooth fine lines, and provides a uniform surface for foundation application.

3. Choose the Right Foundation:

Find a foundation that matches your skin tone and type. It's important to apply the foundation evenly, using a sponge, brush, or your fingers. Ensure to blend the product well to avoid demarcation lines.

4. Conceal Imperfections:

To conceal dark circles, blemishes, or imperfections, use a concealer for dark circles and a high-coverage concealer. Apply these products only where needed and blend well for a natural finish.

5. Accentuate Your Eyebrows:

Well-defined eyebrows can transform the face. Use an eyebrow pencil or eyebrow shadow to fill in gaps and shape your eyebrows. Brush them with a dedicated brush for a polished finish.

6. Enhance Your Eyes:

Use eye shadows to highlight the color and shape of your eyes. Choose colors that complement your skin tone and enhance your natural beauty. Use an eye primer before applying eyeshadow to increase longevity and intensify colors.

7. Line Your Eyes:

Eyeliner can be used to create different styles and enhance the shape of your eyes. Try liquid eyeliners, gel liners, or pencils to create different effects, such as a precise thin line or a smoky look.

8. Apply Mascara:

Mascara is essential for adding volume and length to your lashes. Apply it from root to tip, making zigzag movements to avoid clumps. If you desire an even more dramatic effect, consider using false eyelashes.

9. Blush and Highlighter:

Blush adds color and life to the apples of your cheeks. Choose a shade that suits your skin tone and apply it lightly, blending well for a natural effect. Highlighter can be applied to high points of the face, such as the cheekbones, brow bone, and nose bridge, to enhance skin luminosity.

10. Finish with Lipstick:

Lipstick is the final touch to complete your makeup. Choose a color that suits the occasion and your personal style. Hydrate your lips well before applying lipstick and use a lip liner to define the contour and prevent smudging.

Conclusion:

With these 10 makeup tips, you are ready to create amazing looks and highlight your unique beauty. Remember to practice and experiment with different techniques and products to discover what works best for you. Makeup is a form of personal expression, so have fun and feel confident in your own skin.

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.