O nascimento da marca Escada

Escada é uma casa de design fundada em 1976 pela costureira Margaretha Ley e por seu marido Wolfgang Ley, um empresário alemão. Ambos escolheram batizar sua marca com o nome de um cavalo em que apostaram durante a lua de mel. Assim, eles lançaram uma marca que oferece tecidos e peças de alta qualidade, dignos da Alta Costura, mas a um preço acessível. Escada foi rapidamente sinônimo de criatividade, conforto e harmonia. Da mesma forma, a Escada sempre teve o cuidado de oferecer criações ao longo das estações aos seus clientes. Esse gosto pela costura veio naturalmente para Margaretha Ley, uma ex-modelo sueca que treinou em costura. Dotada de um grande senso de estilo, ela propôs uma variedade de roupas muito elegantes, sem medo de contrastes, cores vivas e montagem de vários padrões. Escada era, portanto, percebida como sendo um sinal sinônimo de alegria de viver. Nesse sentido, aderiu maravilhosamente ao estado mental extrovertido típico da década de 1980. O primeiro perfume Escada, por outro lado, chegou 20 anos depois, em 1990. Ele exibia o nome da marca e estava em uma garrafa em forma de coração muito feminina e sensual. No entanto, a revolução Escada ocorreu em 1993, quando a casa desenvolveu sua primeira fragrância sazonal chamada Chiffon Sorbet. Este foi o primeiro de uma longa série especialmente dedicada ao verão. Ele apareceu em uma edição limitada e foi lançado na primavera. Escada tinha acabado de inventar um novo conceito que nunca o deixaria ...

A imagem da Escada hoje

Mais do que nunca, a Escada agora é vista como uma marca glamourosa enquanto relaxa. Ele conseguiu manter sua feminilidade sensual e elegante do passado, adicionando um toque de leveza. Além disso, isso só foi acentuado graças à criação de perfumes sazonais da Escada. Assim, a Escada oferece todos os estilos de roupas, vestindo mulheres em todas as circunstâncias, seja para ir ao trabalho, para relaxar com a prática de vários hobbies ou para aprimorar as maiores ocasiões. A Escada continua sendo uma marca de luxo, apesar de tudo. Ela simplesmente adicionou uma pitada de frescura e modernidade a esse universo muitas vezes compartimentado demais. Se a Escada tem uma gama clássica de perfumes, incluindo os essenciais Magnetisme, Especially e Joyful, são principalmente as fragrâncias de verão da edição limitada do Escada que são a força de sua perfumaria. Eles ainda são aguardados com muita ansiedade pelos consumidores e são vendidos aos milhares na primavera.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.