Biotherm Homme Aquapower Cleanser
Gel de limpeza refrescante que elimina eficazmente as impurezas. Conta com uma combinação de oligoelementos que mantém a qualidade da pele sempre em óptimas condições. A pele fica suave, purificada e completamente livre de imperfeições.
Biotherm, pioneira da cosmetologia francesa
Biotherm é uma marca especializada em cosmetologia e proteção da pele. Hoje, a marca está entre os mais famosos do planeta. Além disso, a Biotherm oferece atendimento adaptado a todos os tipos de epiderme, tanto para mulheres quanto para homens. Este tenta tirar o melhor dos recursos naturais no coração do nosso planeta para colocá-los à disposição de sua beleza natural.
O desenvolvimento colossal da Biotherm
Biotherm é uma marca francesa criada em 1952 nos Pirineus pelo Dr. Jos Julien. Originalmente, ele teve a ideia de integrar o plâncton térmico em tratamentos cosméticos para acelerar a cicatrização de certas infecções de pele. Para proteger sua técnica, ele registrou uma patente e criou a marca Biotherm. Mais tarde, com esse primeiro sucesso, essa marca fabricou outros produtos de beleza. Sempre na vanguarda da inovação, a Biotherm desenvolve suas pesquisas desde então. Adquirida em 1970 pelo grupo L'Oréal, também foi nesse momento que a Biotherm desenvolveu sua notoriedade internacional. Hoje, a Biotherm é um dos atores mais importantes do planeta no mundo da beleza.
O know-how da Biotherm
Os produtos da Biotherm são um vetor de extraordinário know-how, mas também de valor. O sinal encoraja os consumidores a cuidar de si mesmos, preservando a natureza. A produção ecologicamente responsável está no centro de suas preocupações, o que não impede a Biotherm de oferecer produtos totalmente ancorados em seu tempo. Por exemplo, a Biotherm recentemente propôs uma gama de produtos para a pele projetados para a pele dos moradores da cidade e destinados a reoxigená-la. Como você pode ver, Biotherm é sinônimo de know-how autêntico combinado com uma alta dose de vanguarda.
A Biotherm é pioneira em biologia da pele há 60 anos.
Nossos tratamentos avançados trabalham profundamente e em ótima afinidade com a sua pele, tirando sua eficácia da riqueza das águas do planeta.
Especialista em biotecnologia, a Biotherm combina ingredientes aquáticos altamente eficazes nas texturas mais sensoriais para uma pele visivelmente mais saudável, mais forte e mais bonita, dia após dia.
Das profundezas das águas vivas ao coração da pele.
Face Cleansing
How to Clean Your Face
Your skin needs to be cleansed daily. Oily, combination, dry, and normal skin don't have the same needs. Here are our tips for getting rid of impurities based on your skin type.
Stress, fatigue, and pollution dirty our skin, causing oiliness, acne, and tired-looking skin. To avoid these issues and keep your skin young and healthy for a long time, cleansing is essential.
Depending on your skin type, it's important to adopt an effective and gentle routine.
Cleansing Oily or Combination Skin
When the face is oily, it has a very high sebum production. To purify it, wash your face morning and night (after makeup removal) using specific products. There's no need to use overly aggressive lotions or gels, as this only exacerbates skin problems.
Use a mild product, such as soap surgras, a soap-free gel, or a micellar lotion suitable for oily skin, especially with zinc. Even if the skin is still oily after washing, it should be moisturized with a light cream.
After your daily skin cleansing is complete, don't neglect the second step: hydration!
If your skin is combination, meaning oily in the T-zone (forehead, nose, and chin) but dry on the cheeks and apples of the face, adopt products intended for oily skin. It would be illusory to want to clean the face with two different products, depending on the area in question.
Gentle Exfoliation
In general, avoid rubbing the skin too much with the cleansing product. Cleaning will be effective even with gentle movements. Similarly, don't attack your face with your towel. Gently pat the area to dry it.
Twice a week, also use a gel exfoliant to thoroughly cleanse the skin. These treatments will help you get rid of impurities. Several times a year, you can also go to a dermatologist for a facial cleanse, so they can help you fight blackheads. Beware of pimples!
If your face has acne, make an appointment with a dermatologist to advise you on a suitable cleanser for your skin. Above all, don't touch the pimples, as you risk making the situation worse!
Cleansing Dry Skin
If your skin tightens when cleaned, it's almost certain that your cleaning gel is too aggressive for your face. Dry to very dry skin has very specific needs. Opt for a special product for dry skin, a very gentle product. When drying the face, be careful, gently touch the face with a soft towel.
Mature Skin
Skins of a certain age are dry, and this characteristic must be respected. The products to be used should be as gentle as possible. The feedback is generally very good for micellar water, which cleans gently.
It is recommended to clean daily, at night, after makeup removal. After washing with mineral water and applying moisturizer.
Normal Skin
After makeup removal, clean your skin. Choose from gel, foam, lotion, or soap.
Choose products labeled "normal skin" and wash your face without rubbing too much. After each of these skin cleansing sessions, remember to hydrate it well with products intended for normal skin.
Once a week, use an exfoliating product to rid the skin of its impurities in-depth. Again, be wary of irritation: there's no need to overdo it with these exfoliating products that can irritate your skin.
Facial Care
4 Tips for Men's Facial Skin
1- Cleanse Your Face Daily with a Suitable Product for Your Skin Type
Men's skincare is essential, so take advantage of it! Opt for at least one nightly cleansing to eliminate impurities and accumulated pollution throughout the day. If time allows, do it in the morning as well to remove overnight impurities and excess sebum. Cleanse your skin with a foaming gel or cleansing lotion. A facial cleansing gel gently removes impurities and excess sebum, improving microcirculation and reducing irritation. Ideal for sensitive skin reactive to external aggressions.
2- Apply an Age-Appropriate and Skin-Suitable Moisturizing Treatment
Before 30, prioritize moisturizing to prevent skin dehydration. Choose:
- Matifying treatment for normal or oily skin
- Treatment for sensitive skin
- Treatment combating dehydration for dry skin
3 - In the Morning, Apply Shaving Foam or Gel According to Your Beard
Use a refreshing wipe or go directly for shaving foam containing active cleaning ingredients. Choose foam that protects the skin from irritations and razor burns for a smooth shave. If you want to style your beard, use a transparent texture for precise shaving.
4- Once or Twice a Week, Apply Exfoliant and a Mask After Cleansing Gel
Before 30, consider a thorough cleansing to restore radiance. Once (for dry skin) or twice (for oily skin) a week, apply an exfoliant after or in place of the cleansing gel. Exfoliation refines the skin and gently removes dead cells, facilitating cream penetration. Follow with a mask that absorbs excess sebum while nourishing and hydrating the skin. After 30, start applying specific anti-wrinkle care once or twice a week. Begin with exfoliation and follow with a revitalizing mask for a smoother and radiant appearance.
Men's Cosmetics
Men and Cosmetics: A Sector That Is Not Going Through a Crisis!
If in the 90s the men's cosmetics market went unnoticed (only 4% admitted to using products for male skin), today, 50% regularly use dedicated products. With a growth three times higher than the female cosmetics market, the "grooming" market has truly exploded.
But what has changed in the last decade? On the one hand, today's man is increasingly concerned about his appearance. In a constantly evolving society, it has become essential to present the best and, therefore, take care of his skin. On the other hand, there is a real shift in mentality. Taking care of oneself in the male gender is no longer a taboo, neither for men nor for women. Hygiene is no longer synonymous with virility or femininity but with well-being, and in recent years, well-being and health have become priorities for most men.
What Products Work?
If men's cosmetics were initially limited to basic hygiene products, such as shampoos, shower gels, or after-shave products, the line has expanded considerably to now meet all the specific needs of each man.
Among the most popular products, we find at the top of the ranking skincare, especially moisturizers and anti-aging.
Naturally thicker than female skin, it was thought that men's skin was more resistant and less demanding of care. But it also has its weaknesses and requires proper care.
In fact, testosterone increases sebum secretion, making the skin oily. It also contains more collagen affecting wrinkles: although they appear later than in women, they are more pronounced and deep.
Finally, and last but not least, shaving weakens the skin, more prone to irritations and ingrown hairs, usually more damaged than female skin.
But in recent years, other products have also been successful, such as beard oils, hair color, slimming creams, or depilatory products.
With new trends emerging in men's magazines and the constant desire to look younger and more dynamic, men are becoming increasingly demanding. And brands have understood that these gentlemen no longer wanted to sneak into their partner's beauty products but use specific cosmetics, especially for men.
What Are Men Really Looking For?
Whether online or in stores, men do not randomly buy a product. Men's consumption habits are clearly different from women's. If they managed to take the example of their mother or grandmother, men are self-taught in this area. That is why their priority remains efficiency. Men are looking for products that make their lives easier.
Why Do Men Prefer to Buy Online?
With a broader, usually more dedicated offering, but also with detailed web content or video tutorials, men mainly buy online. The web is a perfect match for their lifestyle and what they are looking for: speed and efficiency without giving up advice. But that's not all. There is still a certain shyness that leads men to prefer online sales sites rather than stores. Certain male needs have not yet become part of popular habits. Thus, a man who wants to buy hair color or a depilatory cream more easily turns to the web than to a store consultant. Men's cosmetics are, therefore, doing well because taking care of oneself has never been so trendy! So go ahead and give yourself all the attention you deserve!
Cosmetics
Introduction to Cosmetics
Cosmetics are non-medicinal substances and preparations intended to come into contact with different surface parts of the human body (e.g., epidermis, teeth, nails, hair, lips, etc.) with the goal of minimal risk. They do not act in depth and are not essential for the proper functioning of the body. Instead, they are reserved for body care, beauty, and cleanliness, with their sole purpose being to cleanse, beautify, protect, and perfume the body.
It's important not to confuse cosmetics with cosmetic: cosmetics refer to the world of skincare, all techniques, processes, and products used for beautification, while cosmetic is the product itself.
To Use or Not to Use Cosmetics?
Cosmetics come in various forms (gels, creams, emulsions, lotions, etc.) and serve the purpose of well-being without acting as medicines. All cosmetics have a roughly similar composition, consisting of excipients, active substances, and additives.
- Excipient: It allows the active substance to act where it should. Common excipients include water, oils, and alcohol, with natural alternatives like sweet almond, avocado, or shea butter. Silicones, on the other hand, are synthetic excipients.
- Active Substance: Gives the cosmetic "care" properties and is not the most significant substance in terms of product quantity. Examples include zinc, vitamins, clay, and various fruits and vegetables.
- Additive: Enhances and stimulates the cosmetic's action. Cosmetic additives include preservatives, antioxidants, colorants, and adjuvants for coloring, perfuming, foaming, etc.
Cosmetics include:
- Hygiene products for the body, such as toothpaste, shower gel, shampoo, deodorant.
- Skin products, often in cream form, like anti-wrinkle cream, day and night cream, lip balm, face mask, etc.
- Hair products, directly applied to the hair, such as conditioner, hair spray, gel, dyes.
- Makeup products, predominantly used by women, including mascara, eyeliner, gloss, foundation, blush, lipstick, nail polish, self-tanner.
- Perfume, cologne, and toilet water.
- Sunscreen products to protect the skin from UV rays, like sunscreens, post-exposure lotions, and creams.
- Shaving and depilatory products, such as shaving foam, post-shave foam, and depilatory cream.
- Bath and shower preparations, such as bath salts, foaming bath, and bath oil.
Not considered cosmetics:
- Food products, as cosmetics cannot be consumed.
- Medicines or drugs, as cosmetics do not have curative properties.
Cosmetics and Their History:
The earliest use of cosmetics dates back almost as far as humanity. Prehistoric people produced body paints from mineral sources mixed with fatty substances.
In ancient times, civilizations like the Egyptians, Babylonians, and Hebrews used cosmetics for magical, medical, and ritualistic purposes, including body and face paints, oils, perfumes, and ointments.
During the Middle Ages, cosmetics were primarily used to represent the Western feminine ideal of pale skin and rosy cheeks, but these products were only available to the wealthy.
In the 18th century, cosmetics became more accessible to all social classes, and the consumption of perfumes increased during the Renaissance. However, awareness grew about certain cosmetic ingredients like lead, which could harm the skin or even lead to death.
Since the 20th century, with industrialization, cosmetics have become more diverse and affordable, often made with synthetic or petroleum-derived ingredients.
Today, cosmetics are used for personal satisfaction, to feel beautiful and confident. Men are increasingly using cosmetics, and they are used across all generations for various purposes, from baby care to anti-aging creams for the elderly.
