Aveda Sun Care After-Sun Masque
Uma máscara que repara o cabelo exposto ao sol, com óleo de tamanu, mistura de extrato de chá verde, óleo de semente de girassol orgânico
O legado de Horst Rechelbacher se estende muito além da criação da Aveda. pioneiro da beleza holística e defensor da responsabilidade ambiental, o objetivo e a paixão de Horst ganharam um impulso próprio como parte de um movimento global maior em direção ao equilíbrio e harmonia, individual e coletiva.
Nascido na Áustria em 1941, com uma mãe herbalista e um pai de sapateiro, Horst começou a trabalhar no salão do outro lado da rua aos 14 anos. "" Eu não era um bom aluno, mas estava muito ansioso por ser algo diferente " " ele disse. Horst era um talento natural e, aos 17 anos, trabalhava como estilista em um salão de prestígio em Roma, atendendo a celebridades internacionais. Aos 20 anos, ele venceu o Campeonato Europeu de Penteado, que ele usou como trampolim para percorrer a Europa e os Estados Unidos. "O que é um chamado? É quase um incêndio dentro de mim e me mantém vivo", disse ele.
um estudante ao longo da vida com uma visão duradoura
Estilista de primeira classe na adolescência, Horst acabou em Minneapolis, Minnesota, por acidente. Literalmente. Durante uma competição de estilistas em 1963, o carro de Horst foi atropelado por um motorista bêbado. Ele decidiu se estabelecer em Minneapolis, como cabeleireiro europeu, e abriu seu próprio salão, Horst & Friends e depois vários outros, tornando-se um bem-sucedido empresário de salão na casa dos vinte anos. No final dos anos sessenta, Horst sofreu queimadura por excesso de trabalho e se recuperou graças aos remédios à base de plantas preparados por sua mãe, bem como à prática de yoga e meditação. Após um retiro na Índia em 1970, Horst integrou o Ayurveda em seu estilo de vida e em seu modelo de negócios de salão. Ele adotou um pensamento holístico, a crença de que a beleza individual está diretamente ligada à beleza do mundo ao nosso redor. Suas idéias eram que revolucionariam a indústria da beleza. "" Nós somos a terra "", disse ele. "" Nós somos solo. Somos água. Somos tudo. Então, se você for orgânico, torne-se agricultor. Cultive em sua própria casa. Cultive hortelã-pimenta e faça seu próprio chá. Celebre a vida. "
da arte antiga de Ayurveda vêm os rituais de Aveda
Na Índia, ele também recebeu a inspiração para criar a Aveda. Horst ganhou maior apreço pelo poder do bem-estar para promover o equilíbrio na mente, no corpo e no espírito, o pré-requisito para alcançar os objetivos de beleza do hóspede. Ele conheceu Shiv Nath Tandon no ashram Sadhana Mandir em Rishikesh, Índia, com quem desenvolveu seu primeiro Shampoo Clove em uma pia de cozinha em Minneapolis, junto com médicos de Ayurveda, Vinod e Kusum Upadhyay. Todos continuaram trabalhando com a Aveda desde o início dos anos 70.
Dessa colaboração oportuna, a Aveda nasceu em 1978 com a visão de trazer para os profissionais de beleza produtos botânicos que seriam bons para eles, seus convidados, a Terra e suas comunidades. A previsão de Horst é uma prova de quanto tempo ele estava à frente de seu tempo e, embora não esteja mais conosco, seu legado vive de inúmeras maneiras, desde o ritual característico de uma massagem no pescoço e nos ombros que os salões da Aveda são conhecidos, até uma ecologia. maneira de fazer negócios, que celebra as empresas com consciência. Mais importante, Horst nos ensinou que: "" Todos os dias oferecem a todos nós a oportunidade de criar efeitos positivos. Mesmo as escolhas mais simples e aparentemente insignificantes que fazemos em nossas vidas diárias - o que comer, o que vestir, o que usar em nossos corpos e em nossas casas - têm um efeito cascata que vai muito além de nós pessoalmente. ”"
raízes ayurvédicas
5.000 anos de resultados, nossas raízes mais antigas estão no ayurveda, a tradição indiana de cura baseada no conhecimento da vida e na interconectividade de todas as coisas. provou, há mais de 5.000 anos, que tratar toda a pessoa leva a um maior equilíbrio e bem-estar; portanto, consideramos os efeitos de nossos produtos não apenas no cabelo ou na pele, mas também no corpo, na mente e nas emoções.
De acordo com os princípios ayurvédicos - e por causa de nossa preocupação com a Terra - a Aveda está comprometida com o uso de ingredientes orgânicos. Isso levou a outra parceria ayurvédica - entre a Aveda e a empresa indiana Nisarga.
Nisarga - que significa "" natureza "" em sânscrito - cultiva ervas ayurvédicas com agricultura orgânica. Fizemos uma parceria com eles para obter açafrão orgânico e amla para uso em alguns de nossos produtos, incluindo as soluções Invati ™ para cabelos finos.
Nisarga emprega um método de extração ambientalmente amigável, usando CO2, que não deixa resíduos tóxicos e trabalha a uma temperatura mais baixa - produzindo extratos altamente potentes.
Devido à preocupação da empresa com os perigos de fertilizantes e pesticidas químicos, Nisarga trabalha para incentivar os agricultores a se converterem na agricultura orgânica. Eles realizaram seminários educacionais regulares para cerca de 35.000 agricultores ao longo dos anos, convencendo muitos a se tornarem orgânicos. Nisarga paga os custos de certificação orgânica para os agricultores com os quais faz parceria e também fornece apoio educacional para ajudar a tornar a conversão bem-sucedida.
All Hair Types
How to Use a Hair Mask?
Here are some helpful tips for using hair masks and maximizing their benefits.
With a creamy texture and a high concentration of active ingredients, the mask is excellent but often accused of weighing down the hair. However, it protects the fiber, prevents stains, and damage.
A deep and definitive treatment (while conditioner only detangles), it requires the right choices and proper application.
Focus on the key rules to follow to enjoy the benefits of a hair mask.
• Choose the Right Formula
We choose it based on the dryness and thickness of the hair. If a shea butter mask is suitable for damaged lengths, it risks overloading fine fiber.
To know your "hair type" and offer the right active ingredients, wrap your hair around your finger. Is the damage visible? Is the hair fine, with a normal or thick structure?
• Rinse Your Hair
To prevent active ingredients from mixing with those of shampoos, apply the mask to rinsed hair.
The fiber should 'snap' between your fingers, a sign that the cleaning formula has disappeared.
Then, towel-dry: too much water dilutes the product, limiting its action.
• Use the Right Amount
Between two and four hazelnuts, no more.
The fiber should feel damp, as if covered with a light filter. If it's creamy or whitish, there's excess.
• Don't Apply to the Scalp
We apply our mask only to medium lengths. If you want to treat the hair at the root, choose a specific mask, disinfectant (propolis gel, clay), or soothing (peppermint, glycerin).
• Brush Your Hair
With a tortoiseshell or horn comb to distribute the product. Plastic, abrasive combs "break" the fiber.
• Massage the Hair
The formula is penetrated by massaging the hair strand by strand between the thumb and forefinger. Until the fiber absorbs the active ingredients.
• Take the Necessary Time
We abandon express formulas. Their silicones, which coat the hair to smooth in a minute, tend to overload it. We prefer treatments left for thirty minutes.
• Use Heat as a Catalyst
Let the mask sit under a cellophane filter or a warm, but not wet, towel (to avoid diluting the product). Heat promotes the penetration of active ingredients.
• Rinse Thoroughly
This is the most important step: dust and residues adhere more quickly to a poorly cleaned fiber. Rinse by emulsifying your mask like a shampoo. To finish the lightening, we use a vinegar with an acidic pH..
• Finish with a Shampoo
For fine or damaged hair, a few drops of shampoo in the rinsing water remove all traces of the product and ventilate the hair.
Quick Questions about Hair Masks
1. How Often?
Once a week for dry hair, every two weeks for others.
2. Before or After Shampoo?
Before, when you have fine hair. The hair doesn't need to be soaked: just spray a little water on the lengths. After washing, the hair will be silkier.
3. And "All-in-One" Formulas (conditioner, mask, anti-frizz, etc.)?
They are used only for troubleshooting. They tend to overload the hair with unnecessary active ingredients.
4. Should We Dry or Not?
Yes, but with less hot air than usual to preserve shine.
Mask
Choosing the Right Hair Mask and How to Use It?
Do you have dry, oily, brittle, fine, normal, colored, or dull hair and want to find the most suitable hair mask? Do you want to know about the frequency of use or tips on when to apply a hair mask? We share with you everything you need to know about hair masks!
What Is a Hair Mask and What's the Difference from a Conditioner?
You might think these are similar products; however, that's not the case! While one serves an aesthetic purpose and aids in styling, the other penetrates deeply into the hair, providing real care. A conditioner is applied to wet and towel-dried hair, usually after washing. Its role? Taming the hair and facilitating styling. Some conditioners are also enriched with active nourishing, cleansing, and coating ingredients. But the short exposure time and low concentration of active ingredients don't ensure a truly deep action on the hair. Consider conditioners as "finishing" products that make your hair look more aesthetic but don't address long-term issues.
A hair mask, on the other hand, is a genuine hair care treatment that, according to your needs, will provide various benefits to your hair and scalp. Its concentration of active ingredients, the choice of these ingredients, as well as the application time and method, make the hair mask a true hair care ritual to incorporate into your habits. A hair mask will be too rich to replace your conditioner!
How to Choose Your Hair Mask?
This is the big question! Given the multitude of products on the market, it's challenging to choose what you need. Is your hair dry, damaged, brittle, oily? Do you suffer from excessive hair loss, dandruff, unpleasant itching on the scalp? There's a hair mask for every issue!
Repairing and Moisturizing Mask for Dry, Damaged, or Brittle Hair
It will be rich in vegetable oils and butters to deeply nourish the hair fiber. This type of mask also includes softening agents, such as soy lecithin, which will make the hair less coarse and easier to detangle.
Mask for Oily Hair
Conversely, it will have purifying and clarifying virtues. The goal? Rid the scalp of excess sebum without attacking it because an attacked skin produces even more sebum! This type of mask often uses clay, which relieves the skin by absorbing excess sebum while cooling the inflamed scalp.
If your hair and scalp are oily, you can apply the mask along the length of the hair to neutralize sebum. However, having oily roots doesn't mean the hair is always oily. Many oily scalps support dry hair, as sebum doesn't spread properly along the length. You'll need to limit the use of your hair mask at the roots. And why not? Do a second moisturizing mask, this time applying the product only to the ends, to avoid suffocating the already oily scalp.
The Hair Mask Against Dandruff
Oily hair can also be affected by dandruff: suffocated by excess sebum, the scalp becomes inflamed and reacts by producing many skin cells. Rely on hair masks formulated with active ingredients that also treat dandruff. These will be cleansing ingredients that prevent the growth of bacteria or certain fungi responsible for inflammation. Keratolytic agents will rid the scalp of flaking, while soothing agents will calm the itching.
The Mask for Colored Hair, Nourishing and Preserving the Color
It will contain antioxidant active ingredients to prevent color fading, along with chemical (silicone) or natural (lemon or vinegar plant extracts) active ingredients to enhance its shine.
The Mask for Curly Hair
It will be highly moisturizing, nourishing, but won't weigh down the hair. Often, curly hair is also dry, as its spiral shape slows down the spread of sebum from the scalp. However, to have flexibility and definition, curls need to be hydrated, even if slightly oily! Therefore, provide the necessary hydration through vegetable oils and butters.
The aloe vera hair mask, a natural and universal treatment. Whether your hair is dry, oily, brittle, or itchy, a single ingredient could be the answer to all these hair concerns. Packed with nutrients and extra hydration, aloe vera is the essential ally for your hair. Soothing and regulating, it calms irritated scalp and helps regulate sebum secretion. Thanks to the lignin in its gel, water penetrates deeply into tissues. Therefore, your hair benefits from intense hydration!
Hair Mask Frequency: How Often Should I Do It Per Week or Month?
Depending on the hair problem you want to address and the recommendations of your product, this period may vary. However, be aware that it's generally advisable to use a hair mask once a week or even every two weeks. For some hair types, like dry, dull, or brittle hair, you'll quickly see when it's needed. For others, such as irritated or dandruff-affected scalps, it's recommended to rely on the packaging instructions or the brand's website.
However, avoid using the hair mask too often. Not only will you use the product unnecessarily, but you'll also apply the mask to hair that doesn't need it, and, moreover, you may weigh it down.
How to Apply a Hair Mask? The Essential Steps
Apply your hair mask to dry or slightly damp hair. Unlike a conditioner, which is applied to hair still wet after washing, it's better to use the mask on dry or towel-dried hair. Water tends to close the hair cuticles, so many active ingredients in your mask may not penetrate it. Also, dripping wet hair can't ensure good adherence to the mask, which may slide off your shower floor before it can take effect!
Adapt the Application of the Mask to Your Needs
Not all hair masks have the same purpose, and their different actions require specific application. If you use a soothing hair mask for an irritated scalp affected by dry dandruff or, on the contrary, oily and require the use of a disinfectant mask, you can prioritize massaging the material into the scalp. Oily roots don't always mean oily hair: if the hair isn't oily at the ends, avoid covering them with these products, risking drying them out.
If your concern is at the level of the hair fiber (dry, dull, curly, wavy, colored hair), favor an application strand by strand throughout the hair. In this case, it's not necessary to apply it to the scalp: focus on lengths and ends!
Apply Your Hair Mask and Optimize Its Action
A hair mask usually takes at least a few minutes, so you certainly don't want to wait motionless as time passes! To set your hair mask, you can use a clip (which will need to be rinsed after use, as it may become oily). But most professionals agree to recommend a break under heat. It's the heat that will open the cuticles and, therefore, promote the penetration of the product.
Therefore, we recommend:
- Wrap your hair in a warm towel (you can also secure it with a clip).
- Gather the hair at the top of the head and wrap it in plastic. The "shower cap" effect, despite being unattractive, will isolate the hair in an environment where the heat from your body will accumulate. Don't hesitate to make several turns of the head with plastic to ensure good support! Convenient, this solution allows you to do other things without worrying about hair soaked in products that stain your clothes or fall on your neck. It may not be fascinating, but it's effective!
How Long Should a Hair Mask Exposure Last?
Again, don't hesitate to check the packaging of your product, which usually indicates the ideal exposure time. However, for a hair mask to be effective, there's never too long an exposure time! Count a minimum of 20 minutes and extend this duration to an entire night if necessary! In this case, even with plastic on your hair, you'll have to sacrifice an old towel to protect your bedding. You can place it on the pillow before going to sleep.
How to Rinse a Hair Mask?
Washing your hair after a treatment seems simple: turn on the tap, wait for the water to clear, and you're done! However, there are some tips for properly washing your hair after a mask.
The Washing Temperature of a Hair Mask
It's generally recommended to rinse the hair with cold water. This seals the hair cuticle to keep active ingredients at the heart of the hair fiber. As a bonus, rinsing with cold water often gives the hair a shinier finish. The only exception applies to oily scalp: as the hair mask acts more on the scalp, heat opens the pores of the skin and thus optimizes the penetration of active ingredients. It will also help dilute excess sebum a bit. However, stay reasonable: we're talking about a slightly warm temperature, close to the human body (37°C).
Wait for the Hair to "Squeak"
Obviously, you can rely on the appearance of the water to guess if your hair has been properly cleaned of all product residues. However, a more reliable method is to listen to your hair! When there's no more product on its surface, it tends to squeak when you massage it. So, wait for your hair to tell you when it's perfectly washed!
Should I Shampoo Again After the Mask?
This information is indicated on the packaging of your product and should be checked. Some masks require only rinsing with clean water, while others also need to be cleaned with shampoo. This is particularly the case with masks rich in oils, which can overload the hair and make it greasy. Many homemade hair masks also need to be followed by a shampoo: composed of oils and sometimes even plants (banana, avocado, etc.), they leave a lot of residue.
Finally, there are now pre-shampoo masks specifically designed for this use. The advantage? You hydrate the hair fiber and nourish it generously without weighing it down or making it oily.
The hair mask: the ally of strong and healthy hair! Whatever your hair type, problem, and expectations, a hair mask can solve it. Used judiciously and regularly, this type of hair treatment should help you say goodbye to your hair complexes and regain healthy hair. Don't wait any longer, and give your hair the mask it's asking for!
