Aveda Color Conserve Strenghtening Treatment

Aveda Color Conserve Strenghtening Treatment

Um tratamento para manter o brilho da cor e fotificar os cabelos tingidos. Complexo de proteínas para fortalece o cabelo de dentro para fora.
Contém girassol e óleos de nozes de macademia e filtro solar natural para proteger a cor.


O legado de Horst Rechelbacher se estende muito além da criação da Aveda. pioneiro da beleza holística e defensor da responsabilidade ambiental, o objetivo e a paixão de Horst ganharam um impulso próprio como parte de um movimento global maior em direção ao equilíbrio e harmonia, individual e coletiva.

Nascido na Áustria em 1941, com uma mãe herbalista e um pai de sapateiro, Horst começou a trabalhar no salão do outro lado da rua aos 14 anos. "" Eu não era um bom aluno, mas estava muito ansioso por ser algo diferente " " ele disse. Horst era um talento natural e, aos 17 anos, trabalhava como estilista em um salão de prestígio em Roma, atendendo a celebridades internacionais. Aos 20 anos, ele venceu o Campeonato Europeu de Penteado, que ele usou como trampolim para percorrer a Europa e os Estados Unidos. "O que é um chamado? É quase um incêndio dentro de mim e me mantém vivo", disse ele.

um estudante ao longo da vida com uma visão duradoura

Estilista de primeira classe na adolescência, Horst acabou em Minneapolis, Minnesota, por acidente. Literalmente. Durante uma competição de estilistas em 1963, o carro de Horst foi atropelado por um motorista bêbado. Ele decidiu se estabelecer em Minneapolis, como cabeleireiro europeu, e abriu seu próprio salão, Horst & Friends e depois vários outros, tornando-se um bem-sucedido empresário de salão na casa dos vinte anos. No final dos anos sessenta, Horst sofreu queimadura por excesso de trabalho e se recuperou graças aos remédios à base de plantas preparados por sua mãe, bem como à prática de yoga e meditação. Após um retiro na Índia em 1970, Horst integrou o Ayurveda em seu estilo de vida e em seu modelo de negócios de salão. Ele adotou um pensamento holístico, a crença de que a beleza individual está diretamente ligada à beleza do mundo ao nosso redor. Suas idéias eram que revolucionariam a indústria da beleza. "" Nós somos a terra "", disse ele. "" Nós somos solo. Somos água. Somos tudo. Então, se você for orgânico, torne-se agricultor. Cultive em sua própria casa. Cultive hortelã-pimenta e faça seu próprio chá. Celebre a vida. "
 
da arte antiga de Ayurveda vêm os rituais de Aveda

Na Índia, ele também recebeu a inspiração para criar a Aveda. Horst ganhou maior apreço pelo poder do bem-estar para promover o equilíbrio na mente, no corpo e no espírito, o pré-requisito para alcançar os objetivos de beleza do hóspede. Ele conheceu Shiv Nath Tandon no ashram Sadhana Mandir em Rishikesh, Índia, com quem desenvolveu seu primeiro Shampoo Clove em uma pia de cozinha em Minneapolis, junto com médicos de Ayurveda, Vinod e Kusum Upadhyay. Todos continuaram trabalhando com a Aveda desde o início dos anos 70.

Dessa colaboração oportuna, a Aveda nasceu em 1978 com a visão de trazer para os profissionais de beleza produtos botânicos que seriam bons para eles, seus convidados, a Terra e suas comunidades. A previsão de Horst é uma prova de quanto tempo ele estava à frente de seu tempo e, embora não esteja mais conosco, seu legado vive de inúmeras maneiras, desde o ritual característico de uma massagem no pescoço e nos ombros que os salões da Aveda são conhecidos, até uma ecologia. maneira de fazer negócios, que celebra as empresas com consciência. Mais importante, Horst nos ensinou que: "" Todos os dias oferecem a todos nós a oportunidade de criar efeitos positivos. Mesmo as escolhas mais simples e aparentemente insignificantes que fazemos em nossas vidas diárias - o que comer, o que vestir, o que usar em nossos corpos e em nossas casas - têm um efeito cascata que vai muito além de nós pessoalmente. ”"

raízes ayurvédicas

5.000 anos de resultados, nossas raízes mais antigas estão no ayurveda, a tradição indiana de cura baseada no conhecimento da vida e na interconectividade de todas as coisas. provou, há mais de 5.000 anos, que tratar toda a pessoa leva a um maior equilíbrio e bem-estar; portanto, consideramos os efeitos de nossos produtos não apenas no cabelo ou na pele, mas também no corpo, na mente e nas emoções.

De acordo com os princípios ayurvédicos - e por causa de nossa preocupação com a Terra - a Aveda está comprometida com o uso de ingredientes orgânicos. Isso levou a outra parceria ayurvédica - entre a Aveda e a empresa indiana Nisarga.

Nisarga - que significa "" natureza "" em sânscrito - cultiva ervas ayurvédicas com agricultura orgânica. Fizemos uma parceria com eles para obter açafrão orgânico e amla para uso em alguns de nossos produtos, incluindo as soluções Invati ™ para cabelos finos.

Nisarga emprega um método de extração ambientalmente amigável, usando CO2, que não deixa resíduos tóxicos e trabalha a uma temperatura mais baixa - produzindo extratos altamente potentes.

Devido à preocupação da empresa com os perigos de fertilizantes e pesticidas químicos, Nisarga trabalha para incentivar os agricultores a se converterem na agricultura orgânica. Eles realizaram seminários educacionais regulares para cerca de 35.000 agricultores ao longo dos anos, convencendo muitos a se tornarem orgânicos. Nisarga paga os custos de certificação orgânica para os agricultores com os quais faz parceria e também fornece apoio educacional para ajudar a tornar a conversão bem-sucedida.

Others

Choosing the Right Hair Treatment for Your Hair Type

Choosing the Right Hair Treatment for Your Hair Type

What is the Treatment Adapted to Your Hair Type?


Natural Hair: Treatments Adapted to Your Hair Type
The relationship we have with our hair is often passionate and tumultuous. One day we love it, and the next day we hate it—the famous "bad hair day," challenging to explain since we follow practically the same beauty routine every day.
What if we misidentified our hair type? What if the beauty care isn't right?
It's essential to learn to diagnose our hair type so that we can take better care of it!

Diagnosing Hair Nature

The first essential step in caring for your hair is to know its nature.
Curly and dry hair does not have the same needs as fine and wavy hair or thick and straight hair. Similarly, the nature of the scalp is important in caring for your hair.

Do I Know the Nature of My Scalp?

In addition to hair nature, it's crucial to assess the nature of the scalp. Neglecting your scalp's condition is a mistake, as it is the foundation of our hair and essential for its health!


Different Types of Scalp

Dry to Oily Scalp
In the scalp, hair follicles are associated with sebaceous glands that secrete sebum to protect the skin. If skin cells need moisturizing and protective sebum, excess sebum on the hair from the root, hyperseborrhea, makes the hair oily, heavy, promoting itching and bacteria formation.
On the other hand, when sebaceous glands are slow, there is a lack of sebum, and the scalp is not sufficiently hydrated and dries. As a result, itching and dry dandruff occur.

Irritated Scalp
Our scalp is one of the most sensitive parts of our body. It can react to all kinds of external factors such as cold, heat, ultraviolet rays, very aggressive treatments, inappropriate cosmetic products, frequent coloring, straightening, stress, or even tobacco.
In response, physiological changes in the hair occur, scalp cells renew very quickly, dandruff forms, causing itching and irritation.

Do I Know the Nature of My Hair?
Here are the 4 hair types determined by André Walker, a famous African-American hairdresser. Each of these hair types can be fine or thick, dense or sparse.

Type 1: Straight Hair
They are shiny and resilient but tend to be oily. The flowing sebum slides through the hair to the tip without being obstructed by waves or curls.

Type 2: Wavy Hair
Often thick and shiny wavy hair may lack discipline. Its waves have the shape of an elongated S.

Type 3: Curly Hair
They have more defined curls and less loose than type 2, often also drier, less shiny, and less solid. This type is subdivided into 3 subtypes. Curls can be loose, firm, or very firm.

Type 4: Kinky and Afro Hair
They are naturally less shiny, drier, and more fragile than the other three hair types.

Appropriate Care for Hair
Once your scalp and hair type have been identified, the choice of hair products becomes essential. Each hair type has its treatment!

Scalp Care Adapted to My Scalp Nature
The scalp must be pampered and treated to restore sebum secretions and treat irritations.

Treatments for Oily Scalp
The first rule for treating an oily scalp is to reduce the frequency of washing and avoid touching it too much during the day!
You can also opt for shampoos for oily hair that will regulate the pH of your hair.

Treatments for Dry Scalp
Hydration and nutrition are essential for treating a dry scalp. There are many moisturizing shampoos, but especially conditioners, masks, and treatments that nourish it. Be mindful of the sun, which dries it out, and avoid tight hairstyles, ponytails, and braids.

Caring for an Irritated Scalp
The scalp needs to be treated with gentleness, so avoid very vigorous massages, very hot hair dryers, and very vigorous detangling.
Many treatments based on panthenol, betaine, and vitamin B5 protect the scalp from aggressions. Above all, rinse your hair well after each shampoo!

Care Adapted to Hair Nature
Needless to say, but each hair type requires the right care that will precisely target its weaknesses.
Hair thickness does not determine its nature! Therefore, there is no specific treatment for fine or thick hair, but it will need to be treated differently if it is straight, wavy, or curly.

Caring for Straight Hair
Often more resilient and stronger than others, but, on the other hand, usually lacks volume.
The treatments used should not be too rich to avoid overloading the hair and making it flat! Avoid shampoos loaded with chemicals; prefer sulfate-free, silicone-free, and paraben-free shampoos. Also, avoid very rich moisturizing treatments and masks.

Care for Wavy and Curly Hair
By nature dry, they do not need very frequent washes. They should be hydrated. Products made from shea butter and argan oil are particularly effective.
After shampooing, apply a mask or a nourishing treatment.

Care for Afro and Kinky Hair
Kinky and Afro hair are the driest and require regular care. Use very nourishing shampoos and masks and supplement between two washes with the application of serums on the lengths, based on argan oil, coconut, or castor oil.
While it may not be possible to make fine hair thicker or straight hair curly, it is possible to improve the quality and health of your hair by caring for it properly.


Treatments

For Every Hair Type, a Care!

Straight, curly, wavy. Smooth, very voluminous, or with curls. There are different hair types! In fact, all our hair has different needs depending on the type.
To have beautiful hair, it is important to choose the right treatment for your type. Mask, shampoo, dry shampoo, oil, etc.
What treatment to choose if you really don't know which category your hair belongs to?

Hair is divided into 4 categories:
•    Straight Hair
•    Wavy Hair
•    Curly Hair
•    Kinky Hair

Straight Hair

Straight hair is usually the finest of the 4 categories. They are also the ones that tangle at the slightest gust of wind or tend to be oily. These little annoyances can be avoided! First, to prevent them from tangling, we recommend hydrating them well with care suitable to avoid weighing them down. If your hair is troublesome and gets oily very quickly, it's no secret: try to wash it as little as possible! Once or twice a week is ideal. In fact, the more you wash your hair, the more sebum present on the scalp is secreted. It is this sebum that leaves the hair oily!
Feel free to use various tricks to hide it: headbands, hats, tied in a bun, etc. If you really find them too dirty, a bit of dry shampoo will loosen them from the roots and give them a bit of volume. However, be careful not to use dry shampoos too much as they can be harsh on the scalp if used excessively.

3 types of straight hair:
•    Fine hair that tends to tangle
•    Fine hair with a bit more strength
•    Straight but thick hair
There are treatments specially designed for straight and fine hair.

Wavy Hair

The second category of hair includes wavy hair. They are slightly wavy at the ends, for an ultra-modern wavy look or wavy from the roots. This type of hair is not always easy to tame! In fact, their beautiful waves do not always withstand a good night's sleep. In the morning, when you wake up, lower your head and gently run your fingers through the curls to lift them from the roots and give them a good shape. Avoid conventional hairbrushes at all costs: they can break the curls and damage the hair. Instead, opt for a comb with wide teeth.

3 types of wavy hair:
•    Fine hair with a slight S-shaped wave at the ends
•    Hair with slight S-shaped curls and a bit of frizz on the scalp
•    Hair with a lot of volume and well-defined S-shaped curls

Curly/Kinky Hair

When we think of curly hair, we remember Julia Roberts in Pretty Woman! But to achieve a result worthy of this beauty goddess, it is important to take very good care of your curly hair. First, we avoid at all costs dry and damaged ends, which break the curl and leave the hair dull.
Ideally, apply a nourishing mask to the ends at least once a week, for as long as possible. Your hair becomes shiny and healthy thanks to this mask! Then, don't forget to detangle before washing your hair (yes, this also applies to curly hair!). It allows the scalp to be perfectly washed and maintains good hair quality.

3 types of curly hair:
•    Hair with wide curls, well-hydrated, and sometimes straight at the roots
•    Hair with well-defined curls, from roots to ends
•    Hair with tighter and smaller curls from the roots


Kinky Hair

Kinky hair is the driest of the four types, so they are very low in oil. We should avoid washing them too much: at most once a week, simply to extract impurities and pollution residues. Unlike other hair types, it prefers leave-in treatments that deeply nourish kinky hair. Finally, kinky hair does not detangle with a classic brush, risking breaking the curl and damaging the very essence of the hair. If you really want to detangle, use a boar bristle brush, less aggressive than a plastic one!

3 types of kinky hair:
•    Hair coiled from the roots, very voluminous, and with a spiral wave
•    Hair coiled and wavy, finer and very dense
•    Hair with Z-shaped curls, fine and fragile



Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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  • Brand: Aveda
  • Product Code: PER-PT-9973
  • Availability: Out Of Stock
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  • 37.95€

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