Membro do grupo Beiersdorf (Nivea, Eucerin, Labello, Hansaplast, etc.), La Prairie é uma marca que há quase um século procura combater os efeitos do tempo. Ao oferecer cuidados anti-envelhecimento de última geração, a La Prairie se tornou conhecida na indústria de cosméticos.

As origens científicas da marca La Prairie

La Prairie é provavelmente uma das marcas de cosméticos mais antigas do mercado. Nascido na década de 1930, começou como uma clínica simples onde o professor e cirurgião Paul Niehans trabalhou em um novo tipo de terapia celular. Seu objetivo ? Atrasar o aparecimento dos sinais de envelhecimento, estimulando certos órgãos. Para isso, o professor desenvolveu uma fórmula à base de extratos placentários de ovelhas negras. Na verdade, estes últimos são reconhecidos como tendo uma ação anti-envelhecimento e antioxidante sobre certas células. Ele então consegue criar a formulação perfeita e cria uma gama de tratamentos revolucionários. O sucesso não demorou a chegar: o próprio General de Gaulle seria um grande fã dos tratamentos La Prairie! Uma marca que, obviamente, o entendeu perfeitamente ...

Cuidado no centro da filosofia La Prairie

A empresa La Prairie é, portanto, especializada em tratamentos anti-envelhecimento para o rosto e o corpo. Seu maior sucesso? O seu método de tratamento denominado "A Arte da Beleza" está instalado em todos os estabelecimentos de maior prestígio (spas, hotéis, etc.) em França e em todo o mundo. Todas as celebridades mais fashionistas optam por esse tipo de tratamento: Karl Lagerfeld, Nathalie Baye e até o príncipe Albert II. A marca é popular em particular porque vai além da esfera puramente cosmética e legitimamente entra no campo dos cientistas. Além disso, é essa notoriedade que justifica em parte o lado sofisticado da marca. Mas hoje, os produtos La Prairie não são mais encontrados apenas nos spas e institutos mais luxuosos. La Prairie também embarcou na fabricação de maquilhagens de alta qualidade. Mantendo o seu lado “científico”, oferece produtos para a pele (corretivo, base, etc.).
Gama “Caviar”, sucesso do grupo La Prairie

A reputação da marca não seria a mesma sem sua coleção estrela: a coleção Caviar. Desde 1987, la Prairie produz produtos de cuidado com extratos de Caviar Beluga. Entre eles podemos citar a famosa Essência com Extratos de Caviar de La Prairie, o Contorno dos Olhos ou o Creme Caviar Luxe. Tratamentos míticos para rosto e olhos, seu sucesso ainda hoje é relevante. Hoje, La Prairie está trabalhando para desenvolver sua linha de cuidados com a pele e para criar produtos de tratamento de alta qualidade, bases com tratamento celular ou a linha Soleil Suisse.
Por quase um século, ele permitiu que milhões de pessoas lutassem contra os efeitos do envelhecimento a longo prazo sem ter que recorrer a cirurgias. Hoje, a marca La Prairie abriu suas portas para um público mais amplo e agora tem consumidores fiéis em todo o mundo.

Concealers

Using Concealer Like a Pro

Concealer is a versatile makeup product that perfects your look by concealing, correcting, and illuminating the eyes. For seamless coverage of minor flaws, foundation and concealer work harmoniously. While it's not obligatory to use both, the combined effect ensures superior results.

Where and How to Apply Concealer

• Apply concealer under the eyes, targeting dark circles. Start from the inner corner, moving outward, and blend at the edges for a seamless transition.
• Apply around the eyebrow bone to shape and refine the brows.
• On the bridge of the nose, apply to refine and add brightness. The nose, being a light-catching area, benefits from a touch of concealer.
• In the center of the chin, apply to highlight this area.
• At the corners of the lips and lightly along the lip lines for a polished look.

Concealer should be a shade or half a shade lighter than your regular foundation for a discreet illumination effect and a subtle lift. For discolorations, opt for a concealer tinted with orange or yellow to balance skin irregularities.
Remember to apply concealer after your foundation to maximize its effectiveness. Avoid smearing; instead, use small, light taps for proper application. A flat, tapered brush is the ideal tool, especially for hard-to-reach areas like the inner eye cavity.
Concealer is not just for dark circles; it's a versatile tool for hiding various imperfections. Regardless of the concealer material, ensure a smooth application without a chalky effect. Once all problematic areas are concealed, use loose powder and a large makeup brush to unify the look.
Opt for slightly liquid formulas, especially those in tubes with applicators, for areas like the face, eyes, nose, and brows. If you're correcting complexion, blemishes, and scars, consider using palettes.

Eyes

Foolproof Tips for Eye Makeup

Flawless eye makeup is the cornerstone of a successful beauty look. While beauty mistakes are part of the learning process, they can be easily avoided. Follow these simple tips that will help you become an eye makeup expert!
Before diving into makeup, it's essential to properly prepare the base, i.e., the eye area, brow bone, and eyelids.

Two essential items: concealer and eyeshadow base.

The first is applied with a small brush, only on the ring. Above all, avoid spreading it all over under the eyes, risking creating a whitish halo that would only draw attention where you don't want it, and it can bring out under-eye bags if you have them.

The eyeshadow base, on the other hand, is essential to keep eye makeup in place throughout the day. It smoothens, unifies, and camouflages veins and redness, in short, it's a must in the beauty kit.
It's applied mainly on the eyelid and lower eyelid if you plan to apply color.

Eyebrows, to shape the look well

In recent years, we're going back to full, natural, but well-groomed eyebrows. An eyebrow makeup pencil is a must. Opt for a fine tip with a shade lighter than your eyebrows for a natural effect. Fill in sparse areas by "drawing" hairs with the pencil in the direction of eyebrow growth.

Eyeliners: Master the Art of Drawing

Eyeliner is not always easy to use. To properly trace the lash line, stretch the eyelid outward with your index finger and draw from the inner corner to the outer corner. If you're less skilled, make dots and blend with a brush or a small latex sponge for a natural result. Draw a thin line under the lower lashes for a more intense look.

Play with Eyeshadows

When it comes to enhancing the color of your eyes, choosing the right eyeshadow shade is key to flawless results.

Blue Eyes
If you have blue eyes, opt for neutral, soft, and pale tones like corals and champagnes. Avoid smoky or overly pronounced makeup, which will only make your eyes look heavier.

Green Eyes
If your eyes are green, you don't need colorful eyeshadows to attract attention. A shimmering brown is all you need for the day, while a medium purple is the perfect touch of color for a glamorous night.

Brown Eyes
For brown eyes, opt for metallic tones and pastels. Very dark shadows tend to camouflage the green and gold reflections in irises of various shades. On the other hand, delicate metallic pinks and intense powders intensify and make light brown eyes shine.

Dark Brown Eyes
As for dark brown eyes, almost any color enhances them, but neutral tones like salmon or golden bronze are more than perfect complements. Regardless of the color you choose, blend a touch of black or dark brown in the crease to add more intensity to your look.

How to apply

Regarding color application, using a flat brush, release the color from the center to the sides, emphasizing the outer corner, then blend with a soft-bristle brush. For the evening, add more shadow to the eyelid crease and outer corner. Ideally, the center and inner corner of the eyelid should have a lighter shade to create bright spots that illuminate the eyes.

The Trend is with Long Lashes

Very long lashes are popular! Use a lengthening mascara with a volumizing effect. To make the most of it, apply at least two coats, waiting 30 seconds to a minute between each. Don't skimp: the life of a mascara is only three months!

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.